Pestel and Porters Five Forces of Waitrose

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Waitrose focuses on the upper market, providing only quality products.(because of the high quality products it is perceived as expensive Waitrose had three core objectives: 1. Generate brand awareness 2. 2. Drive footfall into branches 3. Generate orders for their online party service ‘Waitrose Entertaining’ Where possible Waitrose sources it's products from British producers and 89 per cent of eight food staples, including beef, chicken, apples and potatoes, are sourced in this country. They are not renowned for reaching really broad target audiences unlike Tesco for example. Waitrose focuses on in-town stores, offering a wide range of food products and attracting the upper socioeconomic The John Lewis Partnership as a whole employs nearly 68,000 Partners and has a turnover in excess of £6 billion groups. Unlike other major supermarkets, Waitrose isn't owned by shareholders and the City. Instead, as part of the John Lewis Partnership, it's owned by everyone who works for the Partnership. (That's why Waitrose staff are called 'partners'.) And every year they share the profits that would normally go to shareholders. As you would expect this produces an extraordinary high level of committment amongst those who work in our stores Major competitors include Tesco, Sainsbury’s and especially Marks and Spencer who also target the upper market. Company Mission Waitrose intend to merge the convenience of supermarket with the know-how of its service and shop management, and also provide customers a Price Commitment to create the customer’s confidence that they always get the good product and service value for money when shopping at Waitrose. Waitrose is undertaking a range of activities to maintain their green image (e.g. Bag For Life, Environmental Report, Fairtrade Bananas). The industry consists of the following UK supermarkets: "Aldi, Asda, The

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