The Body Shop International

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Body shop International Executive Summary The Body Shop Company is one of the biggest cosmetic companies in the world. It's the second largest cosmetic company after O Boticario, a Brazilian company. The company was famous of its products that is based on vegetable and natural ingredients. The company has been interested in many of the World issues and problems so that it became more famous and known of its charitable works in the different fields and aspects of life. The Body Shop achieved rapid and effective growth and development in the market as it adopted an expanding strategies which help it expand its operations at a rate of 50 percent annually. In 1984 The Body Shop goes public with 138 stores in operation. In 1988, Body Shop stores are opened in the United States. 1994, The Body Shop begins using traditional methods of advertising for the first time. In 1996, The Body Shop launched another section in the company which was "The Body Shop at Home". This new department provided customers with a group of consultants that can visit their homes and recommend them with Body Shop Products and services. In March 2006, The Body Shop agreed to a £652.3 million takeover by L'Oréal. It was reported that Anita and Gordon Roddick, who set up The Body Shop 30 years ago, would make £130 million from the sale. Key Facts: In 1986, The Body Shop formed an alliance with Greenpeace, campaigning to "Save the Whales", despite some concerns among franchisees that the head office was becoming too political. In 1997, Anita Roddick launched a global campaign to raise self-esteem in women and start a campaign against the media stereotyping of women. The Body Shop has decided to not export its products to China, because cosmetics sold there have to be tested on animals, according to Roddick. They also used this event for

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