Advertising Rhetorical Analysis

1018 WordsFeb 12, 20125 Pages
The “New” American Baby Advertising has become more and more ever present during recent years. With the introduction of new technologies such as the Internet and television, business owners can now advertise their products on a worldwide scale. As a result of this, the consumer market has skyrocketed in size. According to the consulting firm Yankelovich, “The average 1970s city dweller was exposed to 500 to 2,000 ad messages a day; today it's up to 3,000 to 5,000.” This in turn has created limitless potential for capitalism and rising businesses. Entrepreneurs can now advertise to the whole world easier then ever before. However, the competition among companies to create a memorable, desirable advertisement is also negatively influencing our population’s youth. Because of the substantial increase of advertisements during recent years, children have become exposed to both the mature world and the consumer market at increasingly earlier, even infant ages. “The increase [in advertisements] comes from advertisers trying to out-yell each other”, says J. Walker Smith, president of the consulting firm Yankelovich. If a marketer feels drowned out, "They just turn up the volume." The visual itself has many elements that support its argument against over-advertising. For example, shown in the visual is a newborn infant covered in advertisements. This implies that no matter the age, advertisements have become so overwhelming in volume that they have engulfed us all. In addition to this, the infant child seems to be happy and overjoyed, probably representing his childhood innocence. Companies who are now trying to promote their product to all age groups are now corrupting this innocence. This is especially true for products that are intended for the mature crowd. For example on the baby’s skin there is an advertisement for Miller Lite, an alcoholic beverage. There are also

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