Tesla Motors Competitive Strategy

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TESLA MOTORS INC. Competitive Position Analysis & Future Growth Strategy CSTR_Group F11 MOONIS AHMED, MANISH AGARWAL, NIKHIL RATANPAL, HARSH SUREKA TABLE OF CONTENTS 1 2 Executive Summary ......................................................................................................................... 2 Automotive Industry and Tesla Motors .......................................................................................... 3 2.1 2.2 2.3 3 History – The Early Years......................................................................................................... 3 Tesla Motors ........................................................................................................................... 3 Current Market Scenario......................................................................................................... 4 Industry analysis: Electric cars ........................................................................................................ 5 3.1 3.2 Electric Car Industry Structure before Tesla opened up its patents ....................................... 5 Electric Car Industry Structure after Tesla opened up its patents .......................................... 6 4 5 Financial Analysis and Investor’s view ............................................................................................ 7 Tesla’s Competitive Advantage ....................................................................................................... 8 5.1 5.2 5.3 5.4 Innovative Lithium ion batteries ............................................................................................. 8 Large Network of Supercharger stations ................................................................................ 9 Unique direct-to-customer selling model

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