In her Forrester Research report released Monday, Epps argues that when Amazon releases its tablet on the market, it has the potential to become the top competitor to Apple's iPad. The reason? It likely will be marketed at a significantly lower price. "If Amazon launches at a price point significantly lower than competing tablets--some sources suggest that it may be able to launch a 9-inch LCD touchscreen tablet for as low as $299--and has enough supply to meet demand, Forrester estimates that Amazon could sell as many as 3 million to 5 million tablets in Q4 2011 alone," Epps says--meaning Amazon's offering would leapfrog over competeting devices that have been on the market much
Case Report on Dual Digital Media CRN 30525 - Payroll Management Processes Mt. Royal University – Continuing Education Date:Jue 7,2010 CASE SUMMARY Dual Digital Media is a Canadian based technology business which originally started as a family computer company that has become an international provider of digital media in different forms. The company operated in three (3) Canadian provinces and has expanded its operations nationally and internationally through the acquisition of smaller firms of similar vision. In conjunction with these acquisitions DDM has acquired a range of payroll processing methods, systems, pay cycles and reporting structures. Currently 11 staff assist with payroll delivery for 1238 staff at 5 different site locations.
Blackberry Torch *Monday night class Christine Choi, Tracy Huynh, Phuongtrinh Nguyen, Catherine Ruel, Jennifer Simms, Sunniya Sudhuzai, Mahwish Husain Table of Contents Executive Summary 1 Description of Product Primary Benefits 1 Relevant Brand Issues 2 Benefits to Consumers 2 A Brief Description of the Firm and its Strategy 3 Market Trends, Industry Dynamics and Competition 3 SWOT Analysis 5 Potential Market Segments & Product Positioning 6 Marketing Mix 7 Competitive Reaction 8 Performance Metrics 8 Reference List 9 Executive Summary The Blackberry Torch is the first smart phone which features both a touch screen and a full keyboard. With competitors such as the Apple iPhone, the Torch provides numerous benefits to customers including its business appropriate style, as well as its easy to use operating system. From a marketing standpoint, the Blackberry Torch utilizes a differentiated segmentation strategy in an attempt to gain a competitive advantage over the smartphone market. A SWOT analysis reveals strengths and weaknesses including control of the market and a slight lag in the technological market, respectively. Opportunities include an expansion of the application market, and threats include increased market competition.
MGMT1000 INDRODUCTION TO COMPUTERS SEMESTER 1, 2009 – 2010 TUTORIAL ASSIGNMENT This assignment looks in the dealings of X Company Ltd, a striving company in the Tourism Industry located in 434 Dwellings, La Pansee Corner Castries. The company has recently implemented some very important “greening” initiatives and wants you a newly promoted Assistant Operations Manager to process some company data and prepare a presentation to the new Board of Directors using Microsoft Office. Follow the components below to attain a greater understanding of the full requirements. Your telephone number and email address is (758) 246-8102 and aomgr@xcol.com. The assignment consists of three (3) gradable components using Microsoft Excel, Microsoft PowerPoint
* Mobile Consumer Electronics Era: 2007-Present: The Company’s name was changed to Apple Inc. as its first sign of expanding the product range and not being only a computer company. Later on, Apple introduced iPhone, App Store, iPad and Apple TV. Jobs announced his surprising leave in 2011. Current Situation * Current Performance: Unaudited summary data for Apple Inc.’s year 2014-Quarter 2 performance is presented on the table below: * Strategic Posture * Mission: Apple designs Macs, the best personal
UBER: Pricing Strategies and Marketing Communications [pic] Author Note UBER: Pricing Strategies and Marketing Communications Introduction/Executive Summary Uber Technologies, Inc. is a privately held, global, transportation network in the “rapidly developing, technology-based personal urban transportation arena (Weiler et al)” that was founded in 2009 by Travis Kalanick and Garrett Camp in San Francisco, California. Initially known as UberCabs, the company started as an exclusive “private luxury car service” to the executives of Silicon Valley, “a leading hub for high-tech innovation and development and accounts for one-third of all of the venture capital investment in the United States (www.pwc.com).” Appropriately so, the company benefited from this tech savvy niche market by using innovative smartphone technology via an app as its primary means of “linking” its employees/needed drivers and passengers/customers. Customers are able to use the convenient phone application to request rides and track their reserved vehicle’s distance from them. This service has been highly successful and has had very rapid growth in the 6 years since its inception. As of December 2014, the service was available in 53 countries and more than 200 cities worldwide.
Blackberry is a mobile phone company based out of Ontario, Canada. That at one, time was a household name because of its personal digital assistant that was first introduced in 1998. Today BlackBerry continues to be extremely popular providing mobile access to corporate email servers and mobile versions of Microsoft software such as Outlook, Word, and Excel (Tofel). However, with the average wireless customer BlackBerry has been struggling for the last couple of years against more competitive companies like Apple and Samsung and a wide range of android-based competitors. In January 2013, Blackberry announced a redesigned phone called the Blackberry Z10 in an effort to win back customers and improve its overall growth so it could compete with today’s wireless companies.
They entered the computer market in 1966. 1984 they came up with their first desktop ink jet & laser printer after that HP rose in popularity among average consumer. With the merger with Compaq in 2002, HP becomes one of the major players in desktop, laptop & many mobile computing products. “In 2007, HP's revenue was $104 billion, making HP the first IT company in history to report revenues exceeding $100 billion. In 2008 HP retained its global leadership position in inkjet, laser, large format and multi-function printers market, and its leadership position in the hardware industry.
• DATE: Spring 2013 COLLABORATORS: Liz McCall, Nene Okeudo, and Felicia Pesik. MY CONTRIBUTIONS: All black text was written by myself; all blue text was written by my collaborators and edited by myself. ASSIGNMENT: Create a digital campaign for Samsung's Smart TV (Note: although the Samsung Smart TV is a real product, this was a fictional campaign created for a class). **AWARD**: Campaign chosen by nFusion Agency for "Best in Class" (out of three teams) EXECUTIVE SUMMARY As 2squared Advertising Agency, we strive to create calculated campaigns that will exponentially increase our clients’ name recognition and sales. Our wide-reaching digital campaign for the Samsung Smart TV is no exception, and the following is an in-depth look at the methods used to create a campaign that we believe will have far-reaching results.
Key elements of Smart phones -First to the market-Apple was the first to the market to create a smartphone with a full touch screen as well as integrating features from there already popular iPod. -Software-They had their own operating software iOS along with their own app store where you could seamlessly download apps to your smartphone What does a competitive strength assessment reveal about Apple’s computer business, as