Team Motivation Study: Starbucks

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Team Motivation Study: Starbucks Coffee is a popular drink around the world, believed to be first introduced in the Ethiopia over 400 years ago. This beverage is so popular in fact, that it is the second most commonly traded commodity worldwide (monetarily), with petroleum being first on the list. The coffee culture started largely in a tiny coffee shop in the Pike Place Market 35 years ago. The first Starbucks opened in 1971, and since then, the company has grown to 10,800 Starbucks locations in 30 countries. Starbucks was started by Jerry Baldwin, Zev Siegel and Gordon Bowker in 1971. Baldwin and Siegel were teachers and Bowker was a writer. They opened the first store after receiving mentoring form a Dutch immigrant, Alfred Peet, who had a passion for coffee. In 1981, Howard Schultz, the general manager of Hammerplast, a Swedish company that manufactured kitchen appliances, took notice of the large quantities of coffeemakers ordered by Starbucks. In 1987, Schultz bought the store from Baldwin and Bowker. The name Starbucks comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The demand for a remarkable taste of coffee allows Starbucks to expand beyond Seattle by the 1990’s, first to the rest of the United States, then to further fields. Starbucks became one of the first companies to offer stock options to its part-time employees, and then became a publicly traded company. In the 2000's the Starbucks phenomenon continues. Starbucks became a publicly traded company in June 1992. Starbucks offers a collection of coffee beans, ground or whole, Tazo Teas, Torrefazione Italia Coffee, Pasqua Coffee, ice blended beverages, a full espresso bar. In addition to their excellent coffees and espresso drinks, people enjoy the finest and freshest ingredients and use them to bring people delicious foods that compliment

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