Swot Analysis Of Netflix

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Marketing Plan Marketing Objectives A.) Profitability Objectives: Receive a 40% return on sales. A 40% increase on the base price of the shirt would be $24.00, which would result in the final price being $84.00. By the end of the second year of production the projected sales of 250,000 shirts, should account for approximatley $21 million in revenue. B.) Market Share Objectives: Nike plans to continue to remain at the top of their industry in sportsware appearel, and to remain loyal to their supporting clientel while trying to gain as much market share as possible. C.) Promotional Objectives: Nike's plans to reach 40% within the first year of sales. By using a professional athletes endorsement advertising approach to marketing. D.) Objectives for Survival: Nike needs to have a posative marketing strategy through sports affiliated companies. Besides celebrity endorsements, Nike needs to advertise through magazines, television, internet, radio, and most of all word of mouth. E.) Objectives for Growth: Nike needs to increase their marketing base into different sporting events to increase the number of customers and sales. Need to have a higher demand than supply to increase the percent of mark up sales. Target Markets Nike's target market will be to athletes all around the world. Nike plans to use 3 steps in promoting their product. The first step that in Nike'l plan of action is to market the product out to different Athletic Franchises and the Professional Athlete's, after the product begins to gain recognition Nike will proceed to the second step of its plan of action to market the product to College's and Universities, and then Nike plans to market their product to the general public. Marketing Mix Product will be Nike's core combat compressions shirts with monitored heat censors, which will eventually range from not only to football

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