Swot Analysis

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External and Internal Environmental Analysis STR/581 Brian Carter 12-05-11 An environmental analysis is an important component of an organization’s strategic plan. A scan of the external and internal environment enables an organization to identify ways in which to complete in their respective industries. This planning tool can also help determine an organization’s strengths and weaknesses. While both the external and internal environments are equally important, the external environment has received increased attention due to the current global recession. Barnes and Noble is one organization that has been impacted by the external environment. This essay will analyze the most important external environmental factors in the remote, industry, and external operating environments while identifying the strengths and weaknesses of the organization that will impact their ability to manage these factors. Barnes and Noble is the number one bookseller in the United States. A leader in the literature business, Barnes and Noble operates 1,340 bookstores, including some 705 Barnes & Noble superstores and another 635 college bookstores (25% of sales), in all 50 states and Washington, DC (Hoover, 2011). Barnes and Noble accounted for $5.8 billion of annual sales in the bookstore industry. Today many Barnes and Noble bookstores have Starbucks coffee cafes and music departments in them. Barnes and Noble’s e-business, BN.com, accounts for 12% of the organization’s revenue. While Barnes and Noble has enjoyed a great deal of success the external environment poses a series of challenges. The external environment is all outside factors that may impact an organization. The external environment is made up of three categories, remote, industry, and operating environments. Each of these areas presents an opportunity for improvement for the

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