Viterra Swot Analysis

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Table of Contents Introduction 3 Corporate Mission and Business Model 3 External Environments 4 Ethics and Social Responsibilities 6 Conclusion 6 References 8 Introduction Viterra is known as the largest grain handler in Canada. It was formed in 2007 and has rapidly flown past their competitors ever since, thriving off of western Canada’s strong agricultural economy as of the past decade. They bring in an extraordinary profit every year, with over $702 million in the year 2011 alone (Cross, 2012), and continue to dominate its competitors with locations out of Canada, the United States, Australia, New Zealand, and China. Viterra is involved in the processing, marketing, and handling of the grain they purchase off of farmers.…show more content…
Their products consist of many types of grain products, pasta types, and canola oils. Since they formed in 2007, they have taken over the ag-trading sector, quoted by many as being “Canada’s biggest grain handler” (AlbertaFarmer, 2013). Thus, their mission is achieved every year as they aim to dominate the market in an eco-friendly matter, ultimately paying large dividends to stakeholders without damaging our environment along the…show more content…
Investor’s say that the best portfolio to have is a diverse one; well, Viterra has done just that in not only operating on grain trade business, but by also strengthening their company by joining the retail and insurance markets. This enables them to maybe have a weak quarter in one sector, but still make up for losses in another. In executing this environmental scan we learned the importance of competition in the various industries and how it affects stakeholders involved. For example, when the contract was originally drawn up, Glencore was repeatedly questioned by Canadian farmers for their motives of purchasing Viterra. They were weary of the possibility of Glencore selling all the assets of Viterra in an attempt to flip the company; many producers would have went in an uproar because of the lack of competition that would exist following such a movement. Many farmers would take the brunt such a deal, as less competition would lead to other companies offering them less and less for their grain products, while charging more and more for retail goods such as fertilizer. As it so happens, Glencore did not follow a business plan as previously described, and Viterra is thriving in the markets as per

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