Project Summary Our current project is to open a new coffee shop within the Greater Sacramento area. I will execute this project by creating an accurate project scope, equally dedicated my time working on team dynamics and technical aspect of the project, and executing the project from beginning to end, ensuring the project meets our client’s needs. Additionally, Due to the complexity and expense of a matrix organizational format, and the costs of using project teams, a functional structure will be best option to execute this project. This week’s summary will include the scope statement, WBS, network diagram, risk management plan, resource management plan, and communication plan II. Scope Statement My proposed budget is reasonable and appropriate for opening a Coffee Shop.
Over the years Starbucks has grown to understand the importance of working together and taking care of one’s investments. One way of ensuring that Starbucks always gets the best products (materials) is through ethical sourcing programs. Starbucks is committed to always buying and making available the best high quality, responsibly grown, and ethically traded coffee that will help create a better future for farmers. Examine the importance of demographics and physical infrastructure. Analyze the influence of
Because Starbucks is successful in executing its differentiation strategy, it is able to command a premium price for its products; increase unit revenues; and capture, maintain, and grow consumer brand loyalty. Starbucks enhances its differentiation by focusing on the following uniqueness drivers: * Product features and performance: Starbucks has a vast and superior
1. How would you evaluate the collaboration between SBX and CI in the Chiapas? I evaluate the collaboration between Starbucks and CI as one of the successful outcomes of the collaboration between the two organizations. Based upon the success of the initial program, Starbucks elevated its commitment to develop even more project across the world to replicate the success of the Chiapas project. By working with Conservation International on projects in the Chiapas from Shade Grown Mexico to coffee purchasing guidelines, Starbucks continues to show they are a leadership company when it comes to biodiversity protection and sustainability issues.
Organizational Culture of Starbucks Angela Browning BCOM/230 November 19, 2012 Jamie Barmach Organizational Culture of Starbucks The organizational culture of Starbucks begins with their mission statement. It continues with external communication via interaction with vendors, community involvement, and encouraging customer feedback on service and ideas for improvement. The Starbucks mission statement says that they are “passionate about ethically sourcing their coffee beans … and improving the lives of the people who grow them” (Starbucks Coffee Company, 2012, Our Starbucks Mission Statement, para. 1). They meet this mission by buying these environmentally friendly products.
Customer value proposition is leveraged around serving the coffee experience into everyday lives. Quality Coffee, great service and atmosphere combine for a completing value proposition. Working directly with growers to purchase green coffee beans, overseeing the custom-roasting process, and controlled distribution ensure a quality product. While extensive training confirms excellent customer service, clean and well-maintained worldwide stores that reflect the personalities of each community, thus building a high degree of customer loyalty. (Starbukcs Corporation, 2012) In 2010 Starbucks declared a dividend for the first time and key
BUSI 520-D06, Group 2 Liberty University Starbucks Blonde Roast Coffee May 11, 2012 Introduction Provide a description of your product/service and a brief history of the firm that produces your product/service. Starbucks Corporation is a leader in the coffee industry with coffeehouses around the world. Since their inception in 1971, their goal has consistently remained to “share great coffee with our friends and help make the world a little better” (Our Heritage, n.d.). Starbucks is widely known for their retail stores; however, the company has plans of becoming a brand known for their consumer-products as well (Jargon, 2012). Starbucks offers a variety of coffee and coffee products in their retail stores and in grocery stores worldwide.
Specifically for Starbucks, they have built success of the franchise by developing a name brand and image that connects with the world. As Starbucks began to enter different markets, coffee remained the core product. Variations of the types of coffee offered in different parts of the world is what the management controls. This is based on research of the culture or region and the promotion of new products to engage consumers. For example, in Tokyo, a consumer stated that they wanted the coffee to taste sweet.
At the start, was having created a successful brand strategy coupled with their rapid growth of new store openings in “high-traffic, high visibility settings”. As well, selling premium priced coffee in addition to whole beans. They were particularly skilled at choosing and catering to their target market of “primarily affluent, well-educated, white-collar patrons”. Their competitive differentiation came in creating an “experience” for their customers and specializing in ambience at their locations to encourage a place where the customers would want to stay and hang out. Schultz vision was to create a “third place” (other than home and work) for its patrons to want to be.
William Torres Comm 352 10937081 Just Us! Strategic Issues Just Us! Coffee Roasters Co-operative has enjoyed growth over their start up phase and is wishing to expand further. Just Us! Coffee Roasters operates in the niche market of Fair Trade Coffees.