Sports and Stereotypes: a Look Into Gender and Sports in the Media

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Gender and Media: Sports Women are not represented in the sports world as much as men are, unless the sport is held in a meet, like swimming or track, where women and men are in the same arena together. In 1997, ESPN devoted less than five percent of their coverage to women’s sports, concluding, “women’s sports are less important than men’s athletic competitions” (Croteau, Hoynes, Milan 203). Baseball is an all-American sport, and football is a close second, but both of those are male sports. Softball is hardly considered a sport, is very rarely shown on television, and recently was excluded as an Olympic sport. Gender is “marked” for women, like women’s basketball, whereas men’s sports are universal (Croteau, Hoynes, Milan 204). Sports critics can trace this pattern of women and sports inequality and highlight how sports have, over time, evolved for women. However, in more recent times, especially after Olympic Games in the 2000, sports media has given women a significant amount of media coverage, ignoring common stereotypes; the female athletes that have made it into the media have captured attention for their physical ability, natural talent and exceptional performance. In the world of sports without a gender bias, meaning sports that both men and women play like basketball or swimming, women are regarded as less athletic and competitive compared to men. A common stereotype is that some sports are considered to be girl sports and real men do not play them. For example, women do not play football because it is a rough, physically challenging sport, and it is the epitome of a male sport. However, traditional gender stereotypes for females include the ideas that “girls don’t sweat”, “girls don’t run”, and “girls don’t get dirty”, have been challenged and questioned in conjunction with being a female and being feminine (Croteau, Hoynes, Milan 203). Women

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