The addressing of the media having a role in projection of a female athlete role interjects the media may not always send the best message concerning a female athlete, which is a message of femininity concerning the athlete. The interjection of the media cast typing how female athletes are always feminine no matter the sport you play; it will always have a feminine illusion of the female athlete. Society tells us that boys are the athletic ones and girls are beautiful. However, more and more women are making a living for athletic ability, most of the time because they are a beautiful athlete. Women athletes have made huge strides since Title IX but there is still room for improvement.
The media challenges femininity to be “sexy” and an “athlete” at the same time, when showing an action play on the front cover needs a pose of the female athlete to make it complete. The main theme that women are used as sex images and props have given the media a corporate accomplishment for the interest of their
Media effect Our modern society’s popular culture appeals to the senses with images of men and women. Everything that we see and hear from various entertainments separate how each gender is signified in our society. Everyday entertainment deals with how men and women respond to the way we signify gender roles in our society. Men represent violence and women signify visual abuse. Essentially, the entertainments that we see and hear from men deal with violence, and women entertain the viewers sexually.
So the question that is often asked is should women in developing countries, given more incentives to be active in sports? The amount of incentives given to sportswomen is the current issue. Based on what is happening in most developing countries women athletes association asks for more incentives. Government should look into the needs of the athletes currently these are the percentage of women and men that, involved in sports as stated by NCAA, where, men’s overall percentage is 57% where women’s overall percentage is 47% (NCAA, 2012). Although some people may think that women in developing counties should not be encouraged to take part in sports; sportswomen can actually help the country in certain aspects which the government should look more into it First some people argue that women in developing countries should manage home and family.
This is an extremely sensitive subject for the current female athletes and female sport fans. There is a famous saying that I have heard which states, “Sports are played by men and therefore viewed by men.” An article from Sports Digest goes into detail about the adversity women battle with and has faced in the sports world. The first major step taken in the right direction was the implementation of Title IX in 1972. This allowed the same equal participation opportunities for women. Since some women don’t play certain sports such as ice hockey, wrestling, football, boxing, rugby, etc it gives women an opportunity to participate in other different sports.
Keeping this in mind we can conclude that the “male gaze” is the male ability to exercise control over women by representing them in visual means as passive, sexual objects of male desire. The power of men over women has always existed. They are seen as the more powerful and clever species. This control over women has been seen predominately in linguistics senses in past times. It is clear that more derogatory terms for women than there are for men.
Exploitation of Women in the Media “Most women in today’s media are viewed as sex objects, and most advertisements use this as a way to sell a product and 88% of the students do realize that the presence of a female model grabs the attention of the viewer’s more.” This is an excerpt written by Nana Tapsi from a Nation Journal in an article written specifically on television advertisements exploiting women. I am willing to bet that most to all of women and young girls are affected by unachievably beautiful women shown in all types of media, even if they do not know it. Advertisements, a major type of media, not only try to persuade us to buy a product, but also persuade us to follow the social norm and presence of the individuals, mostly geared towards women, in each advertisement. When women are exposed to advertisements of perfectly beautiful and half dressed women over and over again, it begins to make an impact and they believe that their bodies should look that way (Kumud, Tikshan, and Tapsi 1-4). According to Stephanie Berberick, author of the article, “The Objectification of Women in Mass Media: Female Self-Image in Misogynist Culture,” written in the New York Sociologist, “In addition to the 91% of cosmetic surgeries underwent in the U.S. being performed on women, there is also a similarly disturbing trend of females with eating disorders.
This really got people listening and earned her 8 Grammy nomination and 2 wins. This first album is automatically got people attention and many were listening to her, many of my friends and I included. Once you got a taste of what she was about everyone wanted more. Once Lady and Gaga made a name for herself, she never stopped producing more and more for people to love her for. She followed this album with “The Fame Monster” and “Born this Way” both hitting the charts at high levels.
Not until the late twentieth century, have women even been a part of big business. Equality between sexes and race has been stressed and made law in the late nineteenth century, but even though laws have been made to protect woman from this discrimination, it still occurs frequently. In 1972, the United States Congress passed Title IX of the Education Amendment Act. This act banned sexual discrimination in education programs which received federal funding. In the area of athletics, it required universities which received federal funding to provide equal athletic opportunities for men and women.
Gender is “marked” for women, like women’s basketball, whereas men’s sports are universal (Croteau, Hoynes, Milan 204). Sports critics can trace this pattern of women and sports inequality and highlight how sports have, over time, evolved for women. However, in more recent times, especially after Olympic Games in the 2000, sports media has given women a significant amount of media coverage, ignoring common stereotypes; the female athletes that have made it into the media have captured attention for their physical ability, natural talent and exceptional performance. In the world of sports without a gender bias, meaning sports that both men and women play like basketball or swimming, women are regarded as less athletic and competitive compared to men. A common stereotype is that some sports are considered to be girl sports and real men do not play them.