Southwest Airlines – 2008 Case Study Executive Summary Millions of people fly everyday. Southwest airlines provide low-fare travel among 58 cities in the United States. Although the airline industry suffered greatly in the aftermath of September 11, Southwest was able to continue to hold strong. Southwest airline continues to maintain steady sales as much of the industry was affected by changes in laws/regulations and competition entering the market. In the following report there is a brief introduction to Southwest Airlines and their strategy and then what, if anything, they need to do or not do to remain at the top and competitive in the airline industry.
Statement of Facts Since Southwest Airlines was created its mission has been to have a low cost no frills airline that attracts repeat customers because of the lower costs and the quality employees that work there. Southwest believes that its employees help differentiate its airline with other airlines that are similar. The only look to hire the best employees for each particular job they have. They look for energetic applicants with attitude that can be trained the skills needed for the job. Max Nisen (2013) states that Southwest’s success comes from its founder and the emphasis that is put on culture and customer satisfaction.
Boeing VS Airbus A380 Business Interior Both Boeing and Airbus share some similar business practices and marketing techniques, but that’s where it stops, the rivalry and competition between the two companies has always proved to be beneficial to clients. Between the two companies, you are able to find the perfect aircraft for your needs. But between Boeing and Airbus, who provides the best marketing to clients, and most important, who has the better product. Boeing 787 Mockup Interior Boeing is staying away from the large capacity aircraft designs and is looking to producing the B787 Dreamliner which will be a quick and fuel efficient. Having already filled the market with 747s, Boeing is looking to capitalize on the demand for direct flights and medium capacity requirements.
Singapore Airlines Workforce Management Program Singapore Airlines, as a service industry, valued the quality of service they provided for their customers and felt that their superior level of inflight customer service set them apart from other airlines. The SIA executives were known to comment that the SIA cabin crews were vital to their inflight service, so they set high standards for selection of cabin crew and evaluation of their performance. They felt that the attention to detail a passenger received inflight was a reflection of the overall service of the airline (Hart & Lytle, 1989). Their primary focus regarding candidate selection was on the candidates overall attitude toward work followed by “appearance and posture, language skills, grace and poise, and previous work experience” (p. 5). Young-Crew Policy SIA’s wanted their cabin crew to be a reflection of their multiracial society drawing from its Indian, Chinese, Eurasian, and Malay cultures and their rich customs related to hospitality and service (Hart & Lytle, 1989).
Create superior long-term shareholder value 2. Be the supplier of choice to the markets we serve 3. Build strong relationships with and improve the socioeconomic well-being of our communities 4. Attract and retain talented, motivated and productive employees who are committed to our long-term goals 5. Achieve no harm to people and no damage to the environment (Profile, Vision & Goals, 2012).
Running Head: ABC, INC. CASE STUDY 1 ABC, Inc. Case Study Randolph Coppett COM215/Essentials of College Writing 27 Feb 2014 Valery Reed ABC, INC. CASE STUDY 2 Introduction ABC, Inc. is a progressive company that relies heavily on its recruiters to bring the best possible talent they can find into our fold. Our recruiters are the heart and soul of our company. They work very hard to give us the edge in our target areas and help to keep us at the forefront of a very competitive market by finding the best employees available to push our product to the masses. One of the ways we ensure our production stays high is that we hire the best recruiters on the planet, who in turn bring other like-minded people into our company. That is a huge part of our formula for success.
Who are some of the major competitors? Southwest competes against many low-cost carriers or low-cost subsidiaries of larger carriers. Southwest's main low-cost carrier competitors are AirTran and JetBlue Airways. Its other competitors include American Airline, United and Delta. Because of its efficient cost-saving strategies, Southwest's 37-year streak of profitability is unmatched in the airline industry.
As of June 30, 2010, SWA is the largest domestic U.S. carrier for passengers. It operates 547 Boeing 737’s to 73 destinations. Communicating a positive image to the public, while maintaining customer service and efficiency are the most important aspects in his vision. Kelley, an inspirational leader, also explains his rationale in decision-making plans. Kelly and other executives will lunch with new employees just to determine if the expectations are
Best Buy Mission Statement: “Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers-and we rely on our employees to solve those puzzles. Thanks for stopping”. Revision of mission statement: Our mission is to strive to exceed our customers’ expectations by providing low cost, quality electronics. We are dedicated to providing the best, most reliable technology in the retail industry. Our success depends on the satisfaction of our customers and we are committed to giving them the ultimate shopping experience.
JetBlue’s mission was to profoundly known as the leading low-fare low-cost airline. This could only be accomplished by offering customer’s high-quality efficient service and a differentiated product to stimulate the current markets demand while continuing to focus on cost-containment. What business risks does JetBlue face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Organizational risks are specific factors (unique to every organization) that arise within all businesses; potential risks that may threaten JetBlue’s ability to satisfy stockholder expectations are jet fuel prices, retaining sufficient staff and exceeding projected operating costs.