Jet Blue Airways

752 Words4 Pages
What is JetBlue strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? In order to ensure their success, JetBlue implemented leadership and customer value strategies. JetBlue’s mission was to profoundly known as the leading low-fare low-cost airline. This could only be accomplished by offering customer’s high-quality efficient service and a differentiated product to stimulate the current markets demand while continuing to focus on cost-containment. What business risks does JetBlue face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Organizational risks are specific factors (unique to every organization) that arise within all businesses; potential risks that may threaten JetBlue’s ability to satisfy stockholder expectations are jet fuel prices, retaining sufficient staff and exceeding projected operating costs. The airline industry is an extremely competitive industry. In order to potentially control activity and reduce these risks, JetBlue should consider seeking a fixed locked in rate on whosoever, supply their fuel. Also, it might deem beneficial to form a union to aid in any scrutiny that may arise from management or disgruntle employees in order to ensure or reassure that the organizational morale remains high and that everyone is treated fairly and all conduct is ethical. How can the concept of unit level activities be applied to an airline? More specifically, what are 2 examples of unit level activities for JetBlue? What steps has JetBlue taken to manage these unit level activities more efficiently? Unit-level of activities for JetBlue which can be applied to the airlines

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