What advantages would such an approach give Boeing? a. Value Propositions Due to the mature market, operational excellences have been one of the choices for airline business to compete in the low-cost airline trend of the business. With IT system linked the significant information Boeing improve operational efficiency both itself and its customers, all of which want to pursue in aviation supply chain. b. Differentiation Boeing create total solution
Mr. Neeleman begins by putting together a team who believes in is vision and are not new to the airline industry. By hiring this team, Mr. Neeleman is able to capitalize upon this expert experience which enables him to build JetBlue so fast. Is growth always good? No, growth is not always good, but in this case it was. JetBlue was able to grow
West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
Mature industry life cycle. The Bargaining Power of Buyers: Medium to High - Internet gives the power to the customers to search for the low fares. - Leisure travelers who are not sensitive with the price and most of them are loyalty to the particular industry that offer the best service and offer the best flying experience. - There are many airlines in the market that offers the same flying experience in the low-price. Bargaining Power of Suppliers: High - Boeing and Airbus are the only two suppliers of
• The details about the dataset are provided on the next page. 2) Vision with respect to how analytics can help provide insights (Weight: 30%). • As you describe your predictive analytics vision for Continental Airlines, please be specific with respect to: 1) example business questions Continental Airlines can ask; 2) data that would be required; and 3) analytics that can be performed. In the end, the project that is chosen would be the one that not only that shows how predictive analytics can be used in one example (that is, using the provided dataset) but also the one that presents the best business case for predictive analytics at Continental Airlines. As
Highly competitive industry 2. Unsuccessful implantation of growth strategy 3. The hiring of competent staff who maintain the culture of JetBlue JetBlue’s strategy of maintain customer excellence and providing needed low cost service is a definite way to stay up above the competition, customers want a low cost airline that gives them what they need in terms of pricing as well as destination. JetBlue, will be in a position of failure if a growth strategy is not in place to increase capital and foresee methods in which to cover debt and make a profit “ Achieving our growth strategy is critical in order for our business to achieve economies of scale and to sustain or increase our profitability” (JetBlue,2004) Gating is an important issue that must be looked at, due to the fact it could limit their sales “We will also need to obtain additional gates at some of our existing destinations. Any condition that would deny, limit or delay our access to airports we seek to serve in the future will constrain our ability to grow” (JetBlue, 2004).
Case 4-1 Jet Blue Airways: Case Study: to evaluate what management has done and then determine whether the actions were well founded. Q: In order to enhance its image, how could have Jet Blue better communicated with its internal stakeholders across the country on Valentine’s Day and during the days that followed? A: Communication in any company is key to success. However, when a company is in the watchful eye of society, doing the “right thing” is imperative to keep a positive image. When a crisis develops, the press will create uninviting headlines.
Southwest Airlines and Ikea are both considered cost-based focusers; “Ikea’s focus is based on the needs of a customer group, and Southwest is based on offering a particular service variety.” Southwest differentiates from its competitors by offering “short-haul, low cost, point-to-point service between midsize cities and secondary airports in large cities.” Southwest isn’t considered a full-service airline so they do not offer meals, assigned seats, interline baggage checking, or premium classes of service. With fast turnarounds at the gate, they’re also able to keep planes flying for longer hours than their rivals and provide frequent departures with fewer aircrafts. These various activities allow Southwest to compete fairly well with full-service airlines because a full-service airline, such as Continental airlines, could never be as convenient or as low cost. Ikea also focuses on customers who are searching for furniture at a low cost. Ikea does sacrifice service for cost, but this has been an advantage for them.
Human Resource Management In The Aviation Industry Study of the role and importance of Human Resources Management in the Aviation Sector along with the discussion of the factors affecting the Airline Industry and the issues faced by the Human Resources Department of the chosen leading organizations in the industry. Role of HRM in the Aviation industry: The civil aviation is an extremely competitive, safety-sensitive, high technology service industry. People, employees and customers, not products and machines per se, must be the arena of an organization’s core competence. The implications are vast and pervasive affecting no less than the organization’s structure, strategy, culture, and numerous operational activities. Human resource management (HRM), the management of people within the internal environment of organizations, comprises the activities, policies, and practices involved in planning, obtaining, developing, utilizing, evaluating, maintaining, and retaining the appropriate numbers and skill mix of employees to achieve the organization’s objectives.
EasyJet- Case Study 1 Q1. Analyse the structure of the industry in which easyJet competes. How attractive was the industry in the late 1990s? The core objective of easyJet was to establish a sustainable mode of air travel at a price that would be comparatively cheaper to its rivals. By using a framework by (Porter 1980) we can illustrate the compatibility of such a strategy in the existing aviation industry Potential Entrants Despite the high volume of new entrants during the period of easyjet’s inception, only a minority were actually able to survive.