West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
It is consistently ranked as one of the top Fortune 500 brands. Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures, and on-time flights. Many people recognize the reputation Southwest Airlines has in the airline industry and it appeals to many customers and potential fliers. The reputation and recognition of Southwest Airlines is enough to support the ad. The advertisement goes after the common sense of the reader because it is very simplistic.
One impact that the growth on the Chinese market has had on the population is that it has caused a quickly expanding wealth gap. In China there are entrepreneurs who are millionaires, but not very far away there are also people who are living in absolute poverty . The industrialisation and rapid growth of China has allowed some people to jump on the 'band wagon' this has caused them to be prosperous and others who didn't are as poor as they were previous to this. Data has shown that although the average wage rate per capita in China is $17,126, the median wage rate is only $6,327. But some of the population has gained also due to the creation of higher paid jobs in some factories, for example some of Nike's factories provide safe working conditions for higher pay than they were previously used to.
JetBlue’s strategy for success is product leadership with customer value proposition. With their strategy they promise their customers high-quality customer service at a low fare on primarily point-to-point routes. This is evidenced by the fact that JetBlue has one of the largest load factors in the United States. JetBlue implements this strategy by having a productive workforce, having low distribution costs, flying the same type of aircraft, and utilizing their aircraft effectively. What business risks does JetBlue face that may threaten the company’s ability to satisfy stockholder expectations?
People have high expectations on the London-based airline because of its reputation for an outstanding service. Likewise, they also expect that the high premium charged should be compensated by an excellent service. 2. Information technology structure. Considering the information provided in the case, McPherson himself made some assumptions that the airline flying to London should have identified him off their computer as a close- connecting passenger and that considering the fare paid by a passenger like him; he should have been placed in a moderately loaded flight.
It does usually allow you to get there in the least amount of time. Almost every major vacation spot has an airport that may be reached via airplane; although sometimes it is not necessarily direct. Most airlines will take you to a hub first and then they will finally send you on to your ultimate destination. Occasionally you may find yourself having several contacts and layovers, but you will eventually get there. For just about any journey over ten hours away I prefer to book flight to that destination.. Travel by train is usually the most costly, unless of course gas expense is just plain uncontrollable.
The satisfaction of their employees leads into JetBlue’s high productivity. In addition to their human capital, JetBlue uses their physical assets to set them apart from the rest. First and foremost, the airline flies one type of aircraft.
It comes to a surprise that US Airways Group is capable of doing so well despite the low quality of service they seem to provide. US Airways Group has recently merged with a competitor within the airline industry, American Airlines, and the two companies are expected to do very well as a team. The airline industry is one of a kind, as it does not have very much competition within the industry. As US Airways Group has shown; the little amount of competition makes it easy to do well even with poor service. The airline continues to grow and keep companies like US Airways Group in business mainly due to the rapidly growth of the industry.
The first major reason was the nature of the airline industry. It was found that nearly half of leisure travelers and more than a quarter of business travelers did not have a preferences when it came to airlines. There were only two real concern of the passengers: first, the price and second, the frequent service (lots of time-of-day choices). There was also major consolidation in the airline industry in the early nineties due to extremely high fuel costs. Many firms filed for bankruptcy or were acquired by other firms.
Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan centers on Southwest’s growth strategy by , suggesting ways in which it can build on existing customer relationships and on theby developingment of new services targeted to specific customer niches. (Pride & Ferrel, 1995) SITUATION ANALYSIS Southwest Airlines provides low-fare air transport among 58 cities within the United States. According to the company, “Southwest is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” As of December 31, 2007, Southwest served 411 non-stop city pairs.