Richard Branson Has Made the Virgin Group One of the Most Recognisable Brands in the World; Well Known for His Entrepreneurial Approach He Is Considered an Inspirational Leader. to What Extent Do You Think a Leader Can

1390 Words6 Pages
------------------------------------------------- ------------------------------------------------- Richard Branson has made the Virgin Group one of the most recognisable brands in the world; well known for his entrepreneurial approach he is considered an inspirational leader. To what extent do you think a leader can make a significance difference to the achievement of a business’s corporate aims? Justify your answer with reference to the Virgin Group and/or other organisations that you know. (40 marks) According to Drucker, ‘The only definition of a leader is someone who has followers.’ However in order to gain these followers a leader must have the ability to influence and direct people in order to meet the goals of a group. An alternative definition of leadership could be the ability to influence and direct people in order to meet the goals of a group. Corporate Objectives are specific, realistic and measurable goals which an organisation plans to achieve within a given period of time, these will be different for different organisations for example a high street store will aim to increase its market share while a football club will aim to achieve success in the form of winning trophies. Often leaders make a significant difference to a business by adapting to changing conditions in the external environment. This could include making bold decisions such as to invest during a recession when the economy is weak. This was exactly what Richard Branson did when he founded Virgin Group in 1970 and has continued to do when expanding his business empire. Virgin money acquired Northern Rock in 2012, during the UK recession, receiving £465m in mortgage assets and removing a major competitor in the process! This certainly saw them surpass their corporate aims by increasing customer numbers and market share through the acquisition of a dying bank all because of

More about Richard Branson Has Made the Virgin Group One of the Most Recognisable Brands in the World; Well Known for His Entrepreneurial Approach He Is Considered an Inspirational Leader. to What Extent Do You Think a Leader Can

Open Document