Artifacts What is the “ideal man?” In today’s society the “ideal man” typically has big muscles, he is a good fighter, he’s handsome, he’s a gentleman, and he has a beautiful girlfriend. The further you differ from the “ideal man” in today’s world, the more of an outcast you are. Many commercials target their products directly at men. The companies try to make you believe that if you buy their product, that it will make you better and make you closer to the man you want to be. All commercials have a target audience.
Old Spice: The Ultimate Man DeVry University OLD SPICE: The Ultimate Man The main objective when a company produces a commercial is to get their product to sell. Many different methods are used to persuade the targeted audience to buy a product. Old Spice is a company for men’s hygienic products that has created a line of men’s body wash that has an appealing advertising campaign. The commercials are implying that if a man uses the product then he will look like the Old Spice man. Not only do the commercials capture the men’s attention but it also grabs the women’s attention by giving the image of what a man should smell like and by creating a sexual theme that attracts attention.
Cynthia G. Sanchez Introduction to Rhetorical Theory September 30, 2013 Old Spice Advertisement; “The Man Your Man Could Smell Like” Introduction Smell like a man, was a television advertisement authored by Wieden+Kennedy on behalf of Old Spice, it is played by an actor named Isaiah Mustafa. The actor is confident male who maintains eye contact with the audience to ensure he captures their maximum attention. He is a former NFL player who is well known for his humor and romantic statements. The advertisement information in the video tells me about the actor since he talks about how men should smell. His personal information is not stated directly in the advert.
The man’s face and attitude are fully visible. He looks frisky, domineering, demanding, and ready for fun. The use of Matt Ryan in an ad for something that the average American uses gives the consumer a sense of being wealthy, popular and attractive. The fact that a celebrity is using the product also makes the consumer want to own the product so they can tell their friends how they just bought the product that so and so
When he uses phrases such as “eyes of chipped granite” and “years of waddlesome sloth” are extremely effective at showing and not just telling. Bill Bryson shows insecurity about his “Manly hood” and is ashamed that he is not as rugged as those other men that he sees at the diner. A great example of this is when he says that seeing them makes him “feel like such a cupcake”. He is unhappy with his current “manliness” and is determined to do something about it. He creates a mixed mood in this paragraph because you don’t know whether you should feel bad or fall on the floor laughing at him.
Since Old Spice is a male product line, most people would think this sales pitch is for the male audience only. Watching the Old Spice commercial many times made me realize there maybe other audiences drawn to the advertisement. Although most people think Old Spice is for men only, actually I think it could work for either gender, so therefore when women want to buy Old Spice it is not a big deal because it does not say it's only for men, so ladies are free to use the product.
These characteristics help them sell their brand and now that they have broadened their horizons, they are not only selling male products but by having a female audience has also caused a change in the target audience. Axe merchandise marketers used these characteristics to attract people of the specific age group the advertisement mentions and type of people it publicizes in its ads. For instance one of the ads which I’ve included shows a regular guy at a gas station and an extremely pretty girl and it looks like sparks may fly. He is holding jumper cables and she is holding the gas pump and its leaking. “If you’re a teenage boy and you looked at the advertising, you saw the girl that you want and the guy that you are,” Mr. Vinjamuri said.
He is of the profound belief that drugs have the power to change a man’s emotion if administered by a wise man and he believes that he is the man perfect for this. Likewise we find out that later in the soliloquy (as well as the play) that the herbs were a symbol or a metaphor as well as foreshadowing his plans in the future of manipulating Romeo and Juliet’s relationship and marrying them in order to better society. We can see that he foreshadows this quite clearly in the Act 2 Scene 3 lines 5-20. This is also exemplified in the quote in lines 15-20 where the friar says: Revolts from true birth, stumbling on abuse. Virtue itself turns vice, being misapplied, And vice sometime by action dignified.
There is the “face up, face down, and stare down” (145). She also discusses how often in advertising, the lean is used in a seductive way. The angle of the camera is used as a powerful tool in advertising to capture certain moments and feel that the product is trying to convey. Whether it is a seductive lean with a face of stare, the male model is trying to get the viewers to remember and focus on him, therefore selling a product. Sh Bordo uses “gaze” in different ways throughout her essay.
Humor might not be the best way to present an obesity problem, but the Belgian Association for Obese Patients (BOLD), with L&G Advertising boldly challenged these assumptions by combining humor and obesity together in an advertisement to address the issue of obesity in children. Several elements in the advertisement stand out, such as the bizarreness of the scene, placement of objects, irony of the goals, and huge background. The advertisement appeals to the reader’s emotion using humor, and is complemented by the elements stated above, including the caption to leave a memorable message to the readers and challenge the intended audience to act. A fat boy climbing the trunk of a tree, trying to reach a video game console that is hanging off the tree branch, is not a common sight to see. The bizarreness of this scene presents the problem that BOLD wants to address, and the solution in a way that appeals to humor.