Quantifiable Elements Used to Evaluate, Monitor, and Control the Effectiveness.

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According to (Perreault, Cannon, & McCarthy, 2009), the reason for performance analysis is to advance operations. The salesperson, region, or other elements showing inadequate performance can be singled out for comprehensive analysis and corrective action (Perreault, Cannon, & McCarthy, 2009). Or exceptional performances can be analyzed to see if the successes can be explained and made the general rule (Perreault, Cannon, & McCarthy, 2009). To evaluate the effectiveness or a marketing plan, the company needs to do research on past revenue numbers, and the progress from prior years in assorted markets, the size of the targeted market in regards to future customers, and particularly prior state-of-the-art products that were previously presented to the marketplace. ghytt Performance objectives, also known as quantifiable elements are: profit margin, market share, promotional effectiveness, and market penetration. The company will be able to set and achieve reasonable percentage growths for the upcoming year by ihhhhhhhdentifying these elements and determining the amount of progress in gross revenues. In order to observe the promotional effectiveness meetings will have to be held on a regular basis to review the progress in both cost and sales. Quantifiable goals must be achieved within a specific time frame. Set quantifiable goals for your marketing plan, including increasing brand awareness, store or website traffic and the number of leads or sales. Companies need to carefully observe their marketing objectives, because if there are too many, then that isn’t necessarily quantifiable, and could result in goals that aren’t reasonable or reachable. Monitoring the effectiveness of the marketing penetration can be obvious, if you are observing existing tendencies in revenue and profit, and

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