Proctor & Gamble

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Proctor & Gamble By Michael Mohr and Dean Golosinsky Acct 311 Proctor & Gamble Introduction Proctor & Gamble is a consumer products company that is publicly traded and is part of the S&P 500. The company’s goal is to improve “more consumers’ lives by innovating and expanding [their] product portfolio vertically, up and down value tiers.” ( The company seeks to serve price conscious consumers with low-priced goods that are superior to goods offered by the competition The company’s products consist mostly of daily use goods and are sold in over 180 countries through mass merchandisers, grocery stores, membership club stores, drug stores, high-frequency stores, neighborhood stores in developing markets, department stores, perfumeries, pharmacies, salons, and e-commerce. Products Proctor and Gamble is organized into three business units, Beauty & Grooming, Health & Well-being, and Household Care. Under GAAP P&G has six reportable segments: Beauty, Grooming, Health care, Snacks & Pet care, Fabric Care & Home Care, and Baby Care & Family care. Under Beauty & Grooming, brands consist of Head & Shoulders, Olay, Pantene & Wella. The various categories include cosmetics, female antiperspirants and deodorant, female personal cleansing, female shave care, hair care, hair color, hair styling, pharmacy channel, prestige products, salon, professional & skin care. Grooming products include beauty electronics, small home appliances, male blades & razors, and male personal care. Grooming brands include Braun, Fusion, Gillette, and Mach 3. Under Health and Well-Being, brands include Always, Crest, and Oral-B. The various categories include feminine care, gastrointestinal, respiratory, toothbrush, toothpaste, water filtration, and other oral care. Under Snacks & Pet Care, brands

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