In these recent years, the travel agencies have designed many packages to Vietnam. Vietnam has become popular that the sightseeing spots attract many visitors from different countries. The companies and foreign firms are already well-established in Ho Chi Minh City. The establishment of these corporations has attracted much labour. Many chambers of commerce, including the Canadian Chamber of Commerce, have set up in the city. Therefore, the hotels in Vietnam are in great demand by a large number of visitors.
The purpose of report is to investigate Vietnam has potential for Four Seasons to expand business. It examines the PEST analysis and market opportunity of Vietnam in what factors are suitable for establishing new hotel of Four Seasons. Last but not least, it created a marketing programme of Four Seasons which analyzes the market strategy for developing to Vietnam and increasing competitiveness of hotel.
Four Seasons was established in 1960 by Isadore Sharp who remains chairperson and Chief Executive Officer. Its headquarters are in Toronto of Canada and Four Seasons deliveries the needs of business and leisure travellers. The hotel is continuous expand the business to new destinations whenever creating the exceptional hotels. It provides comfortable environment and the highest standard service in beneficial location.
Nowadays, Four Seasons Hotels is a global company which is one of the world’s leading operators of luxury hotels. It based on the targeted course of expansion establishing the hotels in major developed city centers and desirable resort destinations worldwide. The hotel has increased from one hotel in 1960 to 83 hotels suffused in 35 countries in 2010, for example North America, Europe, Australia, Asia, the Caribbean and the Middle East.
Vietnam occupies the eastern and southern part of