Outline and Evaluate One Psychological Explanation of Media Influences on Pro-Social Behaviour

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Outline and evaluate one psychological explanation of media influences on pro-social behaviour One psychological explanation of media influences on pro-social behaviour is parental mediation. Singer suggested that parents can enhance children’s understanding by watching pro-social programmes with their children and discussing the moral content and reinforcing the pro-social message. By adults explaining the message to their children it enables them to understand much easier and they can take it on board. Morals in pro-social programmes tend to be harder to understand than anti-social behaviour. Age is an important factor for understanding pro-social behaviour. McKenna et al conducted a study where children watched an episode of the Power Rangers. However, McKenna found that only children who were aged 8 to 10 could actually understand what the moral message behind the programme was. He found that the younger children focused a lot more on the fighting in the programme as it was easier for them to understand and take on board. Rice also conducted an experiment and found that parental mediation enhanced children’s learning from watching Sesame Street. A study that supports the role of parental mediation is Fogel’s study. The study shows that parental mediation is important for children to learn pro-social behaviour because after discussing the moral message with an adult, children showed much more pro-social behaviour in relation to tolerance and friendship than the control group. Another study that supports parental mediation is Rosenkoetter’s study in 1999. The study showed that parental mediation is important for children to learn pro-social behaviour because they help the children to understand the moral message behind the pro-social programmes which allow and made the children more pro-social in their actions and behaviours. On the other hand, there are
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