Organizational Change Models: Short-Term and Long-Term Changes Essay

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Two years after Jobs death, Apple’s stock prices had drop a quarter of its value. Analyst, investors and Wall Street had begun to question if the companies best days were the thing of the past. The reason for this uncertainty was that no new product has been launch since the iPad. Everyone had grown accustomed to Apple (Jobs regime) unveiling new products with a grand fanfare. With the loss of Jobs these launching events will no longer be “spectacular”, according to Shalini Verman a principle analyst at Gartner, “This tends to impact the perception of the company among "technology enthusiasts" who will influence consumers' buying behavior over time.” Following in the footsteps of a genius is what Tim Cook has faced in the years since the death of Steve Jobs. His challenge was maintaining the momentum at the most famous and world’s largest technology company, that provided a decade long period of turn around and innovations. Cook indicates that “Some people see innovation as change, but we have never really seen it like that,” Cook told BusinessWeek magazine. “It’s making things better.” Cook understood how important it was to developed the political support, when he found it necessary to fire long time mobile software head Scott Forstall and Apple Store chief John Browett, who he felt was no longer a good fit with the company’s culture. Cook has his own strengths; he has chosen to build a partnership with the Apple talent. He wants to form relationships, with the employee while reducing the disorder that came with the change in management. Not like Jobs who was more vigorous when it came to leading the company, he ensured things were done right, and the feeling of other did not played part in that. Cook has to make Apple believe that the Jobs era is over, and a new Apple has been born. Reference Weiss, J.W. (2012). Organizational Change.

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