Omni-Channel Retail Essay

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Logistics and Supply Chain Management Individual Assignment The Impact of Omni-channel retailing on Logistics operations in China Matr. 21373801 Name: Chen Cheng 1. Omni Channel Retailing  Definition of Omni-Channel Retailing: Omni channeling retailing, a word which has appeared frequently in the media and academics, is not any more a mere concept, but is becoming a keyword for restructuring and reforming corporations everywhere. It is referring to the Enterprises merging behavior of many types of retailing channels into combined cross sales, to satisfy customers' need of experience of shopping, entertainment and social interactions. The channels exist in the form of real shops (service and department stores), virtual shops (online shops, telephone shopping, television shopping or mobile shopping) as well as information and social media which includes websites, call center, social media, email, We-chat etc.[1] Different from multi channel retailing, where customers can select only one channel for one given transaction, customers can now with Omni-channel retailing use more than one sales channel to shop from a retailer. They can buy from a store and have the good sent to their house addresses.[7]This essay aims at analyzing the impact of Omni channel retailing on logistics behavior and at the same time look into how Omni channel retailing gets implemented in China.  Omni-Channel Retailing and O2O in China: It has been more and more clear, that china has become the worlds' biggest market, for internet retailing industry. The high economic growth in China and south east Asia has boosted the mid class strong buying power in the respective regions. This is a market which is promised with large potentials to both Chinese and foreign retailers. However, without the cooperation of reliable local partners, foreign retailers would face a lot of difficulties

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