Since that year, people will remember this brand. In 2008, Nike occupied 31% market share of whole sports market (Christoph Dolleschal, 2008), the revenue was $18.6 billion. To analyse Nike’s achievements, we can use two basic assistant tools—4Ps theory (product, price, place and promotion) and STP theory (segmentation, targeting and positioning). 4Ps theory was proposed by E. Jerome McCarthy in1960. This theory is used as a tool to assist marketers in defining and optimizing the marketing strategies.
Nike “Jordan Brand” A Marketing Plan By Amy Strickland alstrickland@barton.edu For MGT305 – Marketing Fall 2013 – Dr. Lorraine Powers EXCEUTIVE SUMMARY _____________________________________________________________________ Blue Ribbon Sports was an athletic apparel and footwear company that was founded in 1964 by Phil Knight. Phil Knight and Bill Bowerman, a legendary track coach created Nike with the intent of designing quality shoes for athletes. In 1972, Blue Ribbon Sports officially changed its name to Nike, Inc. By 1979, Nike had already managed to outsell Adidas, which is one of Nike’s main competitors. Nike has continued to maintain its popularity and also continues to build a solid clientele of professional, collegiate, and recreational athletes. The continued durability of the product, tasteful designs, large selections, and their continuous effort in creating the highest-quality products is what has kept Nike’s influential reputation alive.
They have a number of actions they plan on using to innovate and expand their company. II. Situation analysis A. Adidas current situation a) SWOT analysis Strengths * Strong workforce * It has high brand value among the consumer. * Adidas products are available worldwide. * Impactful marketing strategies attracting consumers to buy Adidas products * Adidas products are available worldwide.
By operating its own stores and locating them in desirable high-traffic locations the Company is better positioned to ensure a high quality customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentation and MARKETING of the Company’s products and related solutions. The retail stores employ experienced and knowledgeable personnel who provide product advice, service and training and offer a wide selection of third-party hardware, software and other accessories that complement the Company’s products. The Company has also INVESTED in programs to enhance reseller sales by placing high-quality Apple fixtures, merchandising materials and other resources within selected third-party reseller locations. Through the Apple Premium Reseller Program, certain third-party resellers focus on the Apple platform by providing a high level of product expertise, integration and support services.
The reports she used included Nike's Consolidated Income Statements for the years 1995-2001, its Consolidated Balance Sheets for the years 2000 and 2001, the current Capital market and Financial Information provided by Bloomberg Financial Services, and her manager Kimi's Discounted Cash Flow and Sensitivity Analysis report showing growth assumptions for the next 10 years. By the end of the day, she submitted her cost of capital estimate and a memo explaining her assumptions to Kimi. The following paragraphs discuss Joanna's report, giving an analysis of her assumptions and her choice of data and method in calculating an estimate of Nike's cost of capital. 1. Selection of Single Cost of Capital Considering that Nike has multiple business segments, it would seem appropriate to estimate costs of capital for each segment individually.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
MIZUNO USA RESTRUCTURES TO ENABLE ACCELERATED GROWTH Norcross, Ga. (July 23, 2013) – Mizuno USA, a global leader of sports apparel, footwear and equipment, will make strategic organizational changes to better meet the needs of its stakeholders and create a more effective, efficient operational structure. The actions are designed to drive company-wide accelerated growth over the next few years. “The evolution and diversity of the retail landscape driven by many factors, including new technology and changing consumer behavior, has made these moves essential,” said Bob Puccini, President Mizuno USA, Inc., Chairman, Mizuno Canada, Ltd., and Director of Mizuno Corporation. “Our ultimate goal is to accelerate development of a stronger consumer franchise by building on the existing strength of our brand. This should not only grow our business, but also our customers’ businesses.
(New Balance.Com) The company was started in 1906 by William Riley a businessperson who saw a need to create comfortable shoes for factory and farm workers that would prevent many foot problems common to people who worked on their feet all the time. In 1908, Riley patented the arch support technology that has characterized all New Balance athletic shoes. By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the companies shoe sales and workforce.
Strategic Planning Department Revision for Higer Profits NIKE, Inc. One Bowerman Drive Beaverton, OR 97005 December 8, 2011 Table of Contents Preface……………………………………………………………………………………………1 Nike Shareholder Information…………………………………………………………..………2 Background on 7 S Strategy………………………………………………………………………………….5 Structure…………………………………………………………………………………6 Shared Values……………………………………………………………………………8 Skills…………………………………………………………………………………….9 Staff……………………………………………………………………………………..10 Systems…………………………………………………………………………………10 Style…………………………………………………………………….. ……….…….11 Nike Porter’s Five Forces Model of Competition Supplier Power……………………………………………………………....................12 Buyer Power…………………………………………………………………………....13 Threat of New Entry…………………………………………………………………...14 Competitive Rivalry……………………………………………………………………15 Threat of Substitution………………………………………………………………….17 Nike S.W.O.T. Strength…………………………………………………………………………….…18 Weakness…………………………………………………………………………...…19 Opportunities……………………………………………………………....................20 Threats………………………………………………………………………….….….21 Recommendations for Higher Profit………………………………………………………....22 Works Cited………………………………………………………………………………..…25 Preface: As part of the new employee program at Nike Inc., group Wentworth is in rotation and assigned to the Strategic Planning Department sector. The objective of group Wentworth is to find ways to increase Nike’s profit. In doing this, the group is to perform a thorough analysis that incorporates the uses of McKinsey’s 7S Framework, Porter’s Five Forces Model, SWOT analysis and anything else deemed necessary. Group Wentworth is to compile a comprehensive report, and submit it to the proper executives.
Tennessee State University Persuasive Research Report Christopher “Ludacris” Bridges January 15, 2012 Mr. Stephen Jackson Director of Nike Basketball Department Nike World Headquarters One Bowerman Drive Beaverton, OR 97005 Dear Mr. Jackson: We are pleased to submit a business proposal that has been requested by Rodrick Curtis, the Director of Marketing and Promoting for Nike. The principle of this report is to propose the Nike Company a recommendation on Grammy Award winner artist Christopher “Ludacris” Bridges. On behalf of Solideon, we desire to negotiate the terms for a four-year contract for Mr. Bridges as the sole endorsee of the new line of basketball shoes named Kranks. We trust that Christopher Bridges’ accomplishments and innovative style would demonstrate the choice for endorsing the first musician based tennis shoes. In addition, we would like to express our condolences and show the highest gratitude to Mr. Rodrick Curtis and the Nike Company staff for recommending Solideon as the marketing group to propose recommendations and to oversee Mr. Bridges’ negotiations for the proposal.