BIS 155 Lab 6 of 7: Day Care Center Purchase here http://chosecourses.com/BIS%20155/bis-155-lab-6-of-7-day-care-center Product Description Your friend, Jane Morales, is considering opening a Day Care Center. She has started compiling her assumptions and putting together an Income Statement. She has determined that she must make at least $75,000 profit per year in order to start the business. She has asked you to analyze her Income Statement and help her determine whether it is viable for her to start this business. You have agreed to help her complete her Income Statement and to perform What-If analysis to help her look at her potential profitability.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
Finally, a full job description will be given in which Gloria can use to describe and advertise the job. The Analysis Gloria Speaks owns her own clothing company called Gee Comfort she mainly sales her products online through Epsy.com. Gee Comfort has plenty of handmade knit wear such as scarves, blankets, purses, and pillows. As stated by Speaks, G. (2013) “At Gee Comfort, my mission is to create beautiful, handmade items by stitch of love at a time.” She noticed that she was having a hard time keeping up with orders being made and shipments needing to get out because not only does she run this website and knit/crochet everything by hand, but she also works outside of her small business as a chef. Using the information given to me from the interview as well as knowing how she runs her business from observation.
The first step was to evaluate what problems Kava is facing; next I had to look for options that would aid the people while ensuring the success of Berkline. The next step was to do a list of pros and cons to see which ideas were feasible and which ones were out of the question. I have also completed a situational analysis and a criteria matrix to also show what ideas will benefit Kava as well as Berkline. I am confident that the research I have completed allows for the best decisions to be made that will benefit both parties. For the pros and cons I made a list of the advantages and disadvantages of the purposed ideas.
Adapted from: Armstrong, G., Kotler, P., Harker, M. and Brennan, R. (2009) Marketing: An Introduction. Pearson: Harlow, p.583-584 Appendix 1 – Marketing Plan Action Programmes “Action programmes should be coordinated with the resources and activities of other departments, including production, finance, purchasing, etc.” (Armstrong et al., 2009, p.583) Product ‘X’ (a new multimedia PDA product) will be introduced in February. Following are summaries of the action programmes that will be used during the first six months of next year to achieve the organisation’s stated objectives: Month Action January We will initiate a £200,000 trade sales promotion campaign to educate dealers and generate excitement for the launch of
Looking ahead she sees a lot of opportunities to bring value around the world. TJX has one of the widest range of demographics in retail. TJX believes that they will gain more U.S and international market share. They plan to become more aggressive toward marketing to attract new customers for the up-coming year. They also plan to upgrade the shopping experience by offering new and exciting initiatives.
The target audience I would use would be not only males and teens but families as a whole. I would implement games solely for women such as a gardening game or an interactive cooking game. After deciding who the game will be marketed to I would decide how I wanted to market the system. I would need to come up with something different and catchy to grab the attention of the general public. I would hold conferences for press and general public to talk about the plans of the system and get feedback on what the customers would like to see in the successor of the Wii.
Benefits The benefits that my proposed solution will give to Miss Weathersby’s business, besides what was outlined above, will be an improved customer relations management system. It will give her customers and contacts a feeling of personal involvement instead of the standard “stamp signature” that so many companies are cranking out now. These solutions will ensure that Miss Weathersby will continue to have the same face to face relations with her customers and contacts without completely killing herself trying to get to each person individually.
Terry’s key performance areas are focused on the location of her store and the brand of upscale products to provide consumers in that location. So I believe her goal is realistic because she has researched on her products quality, the customer demand for the product in the area and considered the income range that would afford the products. Not only is Terry’s goal realistic but it will help her be successful in her business. Terry’s idea for her eyewear business will be successful because of her effective planning and well thought forecast on her financial objectives. Terry estimated her investment on the product should be 75,000 to 95,000 in inventory to begin with considering off peak times when customers are likely to buy.