Netflix's Business Model and Strategy in Renting Movies and Tv Episodes

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1. Buyer bargaining power is very strong competitive edge. Consumers have a lot of choices when deciding where to rent his / her movies. Buyers can procure movies from DVD rental hubs like Redbox or blockbuster, has accumulated a large public library on DVD and Blu-ray discs, now outdated movie store comparable. Another option is that consumers simply stream movies from online sources. Consumers can legally obtained movies from Netflix as little as $ 7.99 per month or illegal torrents Crackle.com way. In addition, the pay-TV channels such as HBO, Cinemax, and Starz in providing customers with a variety of movie choices. In contrast, supplier capability is weak. Since the availability of many movie rental sites like Netflix that companies must maintain a competitive edge, to remain relevant. If they fail to maintain a competitive advantage, they may become obsolete like the video store. As mentioned earlier, this market is very high threat of substitute products and services. Essentially, any alternative form of entertainment, is an alternative movie rental service. For the scope of the problem, we will focus on in this market alternatives. Free online streaming sites are taking market share from Netflix. Hulu.com and Crackle.com example, these sites provide users with free streaming movies online. Netflix customers in their queue them through certain gaming station TV can stream movies. If the user decides to switch to the Netflix free movies online streaming, there are pros and cons of change. $ 7.99 monthly fee is gone, but Netflix offers free movies quality is significantly lessthan. In addition, the film's selection is more limited, usually including older and more obscure movies. Free Online Movies Another inconvenience is that the buffer / loading time, for some users, and users can access Internet device. To discuss is another competitive movie rental market,

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