a. Investors – this article is concerned about stock prices of Pixar and future potential of the company. Thus, investors should be really interested in possible overvalue of the studio because it may influence there future invests b. Competitors/other Hollywood studios – there is a possibility that Pixar and Disney will not reach a distribution agreement. This situation opens opportunities for other companies and studios to work with Pixar and use benefits of possible agreement. Moreover, Pixar is able to influence on industry distribution and structure c. Shareholders – these part of stakeholders has direct interest in share prices growth that depends on an agreement between Disney and Pixar Furthermore, there are such stakeholders as customers (general public), employees and others who will be influenced by different circumstances of the Disney-Pixar agreement.
Opportunities i. By aggressive strategy based on increasing the number of Redbox kiosks, the company can increase its market share because more people will get access to Redbox movies. j. The company can steal away customers from such companies as Blockbuster since its rental prices are significantly lower and locations are more convenient. k. Redbox could expand into foreign
Creating more profit opportunities by increasing marketing and promotion will encourage the dealerships to bring in and stock more of Company S’s product. This strategy is advantageous because it increases the opportunities for profit for not only the dealerships, but for Company S as well. If the dealerships sell more units, then Company S will make more money as well. This will create trust between Company S and it’s dealerships. A disadvantage of this strategy would be costly.
The use of DV cameras has benefitted the film industry, the audience can create their own productions, and extend the brand of the film, where users can upload their own ‘films’ to the internet, on websites such as YouTube, due to the increased number of broadband connections in homes, promoting the films in doing so. However, a negative is that the use of DV cameras has also increased levels of piracy. With more people owning DV cameras, and the decreased size of the cameras due to technological advancements, cameras can be concealed upon entering a cinema, in order to record a film, to make it illegally available to others, through the use of DVD burning and the internet. The decreased quality encountered in pirate copies may make many viewers feel that the film itself was not exceptionally good, which may lead to viewers advising friends and family not to see the film, decreasing revenue for production companies. In 2009 alone, the movie Star Trek received more than 10 million illegal downloads through the Internet.
The common cause of technology is that it’s always influencing change in society and trying to better benefit people’s everyday lives. If there was no cause for technology then civilization would have very few changes therefore making the structure of society unable to advance or improve upon ideas. Another major characteristic of the twenties was entertainment which played an important role in the lives of many Americans. The demand for movies grew greater as popularity grew when the production of more
Forces that are represented from “vertical” completion are: * Bargaining powers of suppliers. * Bargaining powers of customers. Threat of new entrants Within the I.T industry the profitable markets that yield high returns will attract new firms, this is evident in the cell phone market where the latest innovation yield high returns and in turn forces companies such as Samsung, Apple and Blackberry to constantly keep up to date with market needs and trends. New entrants mean that profitability will decrease as more competitors enter the market. To avoid this, certain strategies must be introduced by organisations such as Great Guitar.
In order for a company to be successful in any industry, it must adapt to its consumer tastes. The same applies in the photography industry, where companies like Kodak must be able to evolve with new consumer preferences. If a company does not offer the products and services that consumers demand then there is a high probability that consumers will shop elsewhere. In the photography field it is important that the products and services be not only user friendly, but offers a variety of features and easily transferable data. Some important features include zoom range, video recording, time between taking pictures (on digital cameras), and memory card and the length of time needed to transfer pictures.
How the effects of digitalization could change the future of the Hollywood film industry Introduction This paper will explore the different effects that digitalization has on the Hollywood film industry. Digitalization technically means turning different types of information like sounds, texts or images into binary code. This seemingly small change in technology has a great impact on the production, exhibition and distribution of Hollywood films. The industry is currently forced to change their traditional business model, and adopt new models to adapt to this technological change and to exploit its benefits. First, we will examine the traditional production chain of the industry.
Therefore, globalisation through the digital age and transnational corporations can have a powerful influence on the reduction of inequalities, but can also cause inequalities to rise. Globalisation and the digital age have a strong relationship, and in some sense, they fuel each other. The digital age has meant the introduction of the internet, many social networking sites and knowledge based search engines such as Facebook, Twitter and Google. They have led to a faster growing rate of globalisation which has now made it easier to transfer knowledge and news around the world in a matter of seconds. This can be seen recently, in the Arab Spring, in which Egypt’s uprising was greatly influenced, caused, and widened by the social networks Facebook and Twitter.
The producers want the film to appeal to a mass market so that they can get mass audiences to go see their film. One factor for commercial success is having a successful marketing campaign. They may advertise their film through viral campaigns, social media, TV, billboards and creating a trailer. In order to have this successful marketing campaign, another factor must come into play – budget. A new film can be more successful than another if it has a bigger budget, no matter how good the other film script is, as having more money can allow the film to have better advertising which in turn means more people will go and see it as they know about the film and the release date, and therefore it has