All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors. Since the time big data made way into the different sectors of economy, the need for analysis has risen. This gave birth to several analytics tools like Hadoop and SAS. Talking of Social media analysis, the use of Google analytics has risen tremendously in recent past. Experts are coming up more and more plans for increasing an organization’s conversion rates and big data is playing huge role in this process.
Explain the term ‘globalisation’ and the role that multinational companies play in the development of globalisation. Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services and has therefore lead to increased trade between countries. This trade encourages countries to work together and removes trade barriers such as quotas and tariffs. This increased openess allows countries to specialise in producing goods which they have a comparitve advantage in (this means they can produce goods at lower unit costs) A multinational Company is a corporation that has its facilities and other assets in at least one country other than its home country.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
The advancement of communication technology is responsible for people making connections with others around the globe that they may have never met without the use of the internet and its tools. In essence, the rapid advancement of technology has changed the ways in which humans communicate with one another altogether. In looking at technology and its impact on dating and relationships. It has considerably increased the dating pool. People seeking relationships have more access to other singles than what would be considered the norm for customs of the past.
The new media has reformed society as the delivery of media content has caused the growth and increased diversity in society. This was caused by the development of digitalization where a wide range of formats has combined together creating a digital convergence. Digitalization allows information to be delivered across a range of media platforms. For example, what was once only available on the TV is now available across a wide range of formats such as IPad, iPhone, computers etc. This shows that the extent of digitalization has contributed to the growth and increasing diversity of the new media on society.
According to Mcnair, cited in Riaz, political communication is the purpose of communication about politics. It means that politicians communicate with their voters with verbal and non-verbal communication, verbal communication is written argument and non-verbal communication means visual appearance, such as clothes, hairstyle and logo designs. (Riaz, 2010) Today, many politicians or candidates use social media to obtain public support during campaigns and election times. It has enormous power because the internet has increased dramatically in young generations, especially for potential voters. They think social media has a real potential to disseminate messages quickly and across a wide area.
Ansoff’s Matrix shows that diversification is the riskiest strategy, this if for a business to create a new product in a new market, which is a strategy which is commonly used when a business expands abroad e.g. Tesco’s ‘Fresh and Easy’ stores in America. If executed perfectly, there are many possible benefits to UK retailers diversifying abroad. They will greatly increase their customer base, exposing their product to the population of the foreign country gaining more potential customers. The businesses will also benefit from a larger market size, again creating more potential.
Michael Nguyen/ Thach Nguyen GOVT 2305 – 73431 Professor Sharifian 2/9/2018 The Leaders and The Influence of Social Media During the decades, social media is becoming more popular and it is the tools which connect many people together. In addition, it helps people can catch up the new information, the life, the development of technique. However, many people do not know what harm it will leave and the consequences if they rely on it too much to show up their expression without thinking carefully. Especially, the political problems such cultural problems will affect seriously to the life if someone tried to forge something. First of all, social media such as facebook, twitter are the tools that help people to know the new information every day.
Creativity is the ability to generate novel, useful ideas and innovation is the successful implementation of those ideas. With this in mind, it is tempting to suggest that technology has made us more creative.The digital revolution has clearly produced a large number of innovative products and services. Some of them have become multibillion pound companies and transformed a significant part of our lives. What these innovations have in common is that they level the gap between supply (of services or products) and consumer demand, much like with any effective entrepreneurial activity. Aside from the obvious examples Google, Airbnb, Uber, LinkedIn, Tripadvisor, Spotify, Instagram, Twitter , Snapchat, Wechat and Whatsapp .There has been an explosion of creative activity in the technology space.