He wishes to have Catholics “use their Catholic coffee dollar for Christ and his Catholic church.” Mystic Monk Coffee is sold online to a target market of Catholic followers who wish to support the mission of the monastery. Father Prior’s mission is stated as “We beg your prayers, your friendship and your support that this vision, our vision may be refounded in Wyoming’s Rockies for the glory of God.” He hopes to someday relocate The Carmelite Monks of Wyoming to a remote location that is better suited for their capabilities. Father Prior hopes that between donations and coffee sales with their Mystic Monk Coffee, they will be able to raise enough money to fund this relocation. To accomplish these tasks, the Carmelite Monks of Wyoming need to utilize their capabilities and resources. However, in order to fully accomplish this task, they need to invest in a more proficient coffee maker in order to supply enough bags of coffee.
Analysis Vision and Mission Father Daniel Mary created and pioneered the strategic vision for the Carmelite Monks with the primary aim to obtain additional land in order to further expand the operations of the monastery. He determined a clear sense of the future, direction and inspiration for achieving his goal. The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would help to build a retreat center, a Gothic church, a convent for Carmelite nuns, and transform the small brotherhood of 13 monks to 30. Father Daniel Mary believed that Mystic Monk Coffee could fund the purchase of the new land.
Father Daniel Mary and the monks believe that they would be able to acquire the property through donations and the profits generated by the monastery’s Mystic Monk Coffee operations. To work towards this goal: i) They need to increase production of coffee. Monastery’s plan to purchase a larger, 130
The Carmelite’s were started by a foundation, it is more likely that this foundation would contribute a great deal to helping father Daniel Mary with building the new monastery. I would recommend Mystic Monk coffee to offer more to the customers than t-shirt gift cards, CD’s, and coffee mugs they have more than 69
Instructor: Dr. Louis Marino Subject: GBA490 – 901 Date: June 1, 2014 Mystic Monk Coffee Analysis Father Daniel Mary’s, vision for the Carmelite Monks of Wyoming is the establishment of a new monastery in a tranquil setting in the Rocky Mountains. Father Mary, the prior of the Carmelite Order of Monks in Clark, Wyoming, could grow the already existing Monk brotherhood of just 13 monks from a small makeshift vicarage into a 496-acre monastery that would accommodate up to 30 monks. Father Mary’s vision includes a Gothic church, and convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. For such a purchase to be successful, Mystic Monk Coffee, owned and operated by the Carmelites to support the monastery, will have to purchase a new larger 130-pound-per-hour coffee roaster for $35,000 to meet future purchasing demands of their coffee products. Father Mary’s mission for the Wyoming Carmelite’s is to continually grow the monastery by screening and accepting young men between the ages of 19 and 30 years old who are willing to commit their life to the Catholic Church.
What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has found a new direction for the Monks, which is his vision of moving to a new Mount Carmel in the Rocky Mnts to a 500-acre monastery. He wanted a place with accommodations for 30 monks, a retreat center for lay visitors, a gothic church, a convent for nuns, and a hermitage. His vision for Mystic Monk Coffee is to grow in order for it become successful enough to where they can use the profits to purchase their new monastery. The mission statement mentioned in the case was, “We beg you prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God.” Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?
As stated in the case these 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re-founded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s final mission is “to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.” The vision and the mission in this case
To follow this mission statement they start at the source of their company, the coffee. They make it a priority to source and roast only the finest beans, while improving the lives of the people who grow them. Next you have the customers, Starbucks makes it important that customers are treated with the upmost respect, and that the employees not only give them a fine crafted beverage but that they make the customers feel welcome. Then there is the neighborhood, every store is part of a community, Starbucks makes it priority to be good to neighbors. Starbucks mission statement acts as a guide for their internal efficiencies by making sure the customers come first and only get the best.
The company has also expanded their offerings into grocery stores which distribute Starbucks-brand ice cream and coffee. Howard Schultz currently serves as the Chairman, President, and Chief Executive Officer of Starbucks. He joined the company in 1982 as the head of marketing and purchased the company in 1987. In 2011 he was ranked by Forbes Magazine as the 22nd highest paid CEO with a total compensation of $29.73 million. Starbucks and Environmental Strategy Unlike many other companies, Starbucks has been highly vocal about their goal to minimize their environmental impact and have made sustainability a part of the company culture.
To transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500 acres monastery that would include accommodations for 30 monks, a Gothic Church a convent for Carmelite nuns and a retreat center for lay visitors. 4. What is his vision for Mystic Monk Coffee? Is to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and to realize Father Daniel Mary’s vision of buying the Irma Lake Ranch. 5.