Mistic Monks Coffee Case Analysis

1204 Words5 Pages
memorandum to: Cheryl TraHms FROM: MATT STRAATE SUBJECT: RECOMMEDATIONS CONCERNING MYSTIC MONKS COFFEE DATE: 10/6/2013 CC: SUMMARY Mystic Monk Coffee was established for founding and maintaining the Carmelite Monks' monastery in the mountains of Wyoming. The symbol of Mystic Monk Coffee shows the monk drinking coffee on the New Mount Carmel mountain land where the monks hope to build soon. The Carmelite Monks are often best known for roasting and selling gourmet coffee under the name Mystic Monk Coffee. Their coffee has won awards from famous coffee reviewers and is known for its small batch quality and freshness. The Monks of the Most Blessed Virgin Mary of Mount Carmel (Carmelite Monks) is an enclosed religious community of diocesan right, founded in 2003 by the authority of Bishop David Ricken. MISSON/VISON MONKS COFFEE Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. Father’s vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. As stated in the case these 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re-founded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s final mission is “to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.” The vision and the mission in this case

    More about Mistic Monks Coffee Case Analysis

      Open Document