Mkt/421 Week 1 Research Paper

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In F.T. Durso Et al (Eds.), (2007) Handbook of applied cognition (2nd ed.) . (pp. 659-682). Chichester UK: John Wiley & Sons Ltd. Cognition and Media Richard Jackson Harris, Elizabeth T. Cady, and Christopher P. Barlett Kansas State University Here is a little quiz. Do each of the following as best you can. 1. Hum the theme music from the movie Jaws. 2. Sing Thriller by Michael Jackson. 3. Name the six characters on Friends. Most people can accurately do each of the above, because it is virtually impossible to escape the influence of mass media. It is not the scope of this chapter to attempt to define exactly what the mass media are, because…show more content…
In addition, individuals must possess sufficient background knowledge of the topic in order to fully comprehend the material (Ericsson & Kintsch, 1995). Since the process of comprehension thus has direct ramifications for the quality and quantity of material later remembered, comprehension and memory will be considered together in this…show more content…
Specific and highly available exemplars or instances of particular categories or classes of events often come to represent the entire category, whether or not they are in fact truly representative. Which exemplars will prevail to mentally define the category depends on the two major factors of frequency and vividness. The more often an instance occurs, the more representative it will seem (Harris, Cady, & Tran, 2006). For example, if a large number of African-American men in movies are criminals or drug dealers, many viewers (especially those with limited life experience with African-American men) will come to see that image as typical of black
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