The energy beverage companies are targeting same group of people as Red Bull and it is hard to make significant increase in profit. To make more profit companies should target diverse types of consumers to differentiate your company from the other companies in the same branch. The heavy consumers of energy beverages are consist of males between 12 and 34 ages. In this market is high brand loyalty which means that average consumer is limiting his/her choice to only 1.4 different brands. The convenience stores and supermarkets are the dominant off-premise retail channels for energy beverages.
1) Do you think Coca-Cola has used corporate social responsibility principles in addressing the obesity crisis? Explain in detail I believe Coca-Cola has used corporate social responsibility or CSR principles in addressing the obesity crisis. When watching their commercial called ‘Coming together(p.37).’, I realized that Coca-Cola really is trying to make a difference in society. As stated in MKTG, CSR principles are used by managers for ‘the long-range best interests of the company and the company’s relationship to the society within which it operates’. Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products.
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
Support your position. • Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated. DQ 2 : "PepsiCo" Please respond to the following: PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.
For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
| Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales and interests and allowed the organisation to get new customers. | Coca cola carries out its product development in almost the same manner as Cadbury except Coca Cola he company's Business Intelligence and Planning Department is responsible for collecting the research and presenting it to the Consumer Marketing Department.
The purpose of promotion is to guide the viewer into purchasing a specific product or service within the market. The aim of promotion is so that consumers around the world are aware that there is a product being sold. The idea of a Coca Cola is to sell the most products they can in order to generate a vast amount of profit. Another purpose why coca cola uses promotion is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. In order to promote their product and create a relationship with their consumers coca cola launched a campaign by applying consumers names to their coca cola bottles , this was very effective the reason this being is because , it allowed the consumers to feel welcomed and also created a huge relationship between both the brand and the consumer.
If the client’s needs would have been foremost the current customer base may have been polled to determine to the reaction to a NEW coke? Taste tests would be part of the polling. As the goal of marketing is to increase sales/profits, it would be important to poll consumers who currently favor the competitor’s products. What could Coca-Cola do to gain them as a customer? What are their wants, needs, expectations in a cola?
What are the cash flow characteristics of each of PepsiCo's four segments? Which businesses are the strongest contributors to PepsiCo's free cash flow? 5. Does PepsiCo's portfolio exhibit good strategic fit? What value-chain match-ups do you see?
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.