Mcdonalds Case Study

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Media File 1: McDonald's plans to make Happy Meals healthier worldwide by 2022 The McDonalds article provides an example of the Product internal influence that can impact business. Businesses compete to produce a product that better meets the needs and/or wants of consumers to gain a competitive advantage. Not improving or innovating products to better meet consumer needs and/or wants can negatively impact the business through reducing customer satisfaction, sales revenue, market share and potentially decreasing profit, as would be the case for McDonald's if they failed to improve their products. In recent times, parents have become more concerned about how healthy their children are, influencing their decision to make happy meals more nutrient…show more content…
A business must identify and evaluate competing businesses strategies and products to determine how they can gain a competitive advantage, motivated by the goal of increasing the business' profit. For the customer, competition can provide more choice, a range of quality and a variety of prices. For the business, competition stimulates greater efficiency and either a higher quality product or lower expenses and thus prices. Gaining a competitive advantage will lead to an increase in customer satisfaction, sales revenue and market share, therefore increasing profitability. Not competing results in a loss of customer satisfaction, market share, sales revenue and a potential loss of profit. In Australia's diverse and dynamic economy, it is important to gain a competitive advantage to ensure the product or service is selling, due to a large amount of competition within the Australian…show more content…
Businesses seek technological development to remain competitive against Australia's dynamic business environment, meet a problem, extend abilities or serve customers. A technological change is the increase in the efficiency of a product or process that increases a business' output, without increasing input, resulting in a potential increase in the profitability of the business. Technology offers an opportunity for businesses to reduce their labour costs, therefore reducing their expenses and potentially increasing profit. This reduction of the business' expenses often allows the business to lower their prices, increasing customer satisfaction, thus increasing sales revenue, market share and resulting in a potential increase in
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