Starbucks v. McDonalds On January 7, 2008 the Wall Street Journal reported that McDonalds was introducing coffee bars to 14,000 of its U.S. restaurants . This is a huge project helping McDonalds in its “coffee war” with Starbucks. Like Starbucks, each coffee bar will have its own barista (someone who prepares and serves coffee) and flaunt cappuccino and espresso machines. The company estimates $1 billion in additional sales revenue will be added to the company’s income statement . McDonalds has benefited from several years of strong growth, having nearly $22 billion in sales in 2006.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
UNIT 13- RECRUITMENT AND SELECTION TASK 1 (P1) RECRUITMENT PLANNING McDonalds The business began in 1940, with a restau rant opened by siblings Dick and Mac McDonald in San Bernardino, California. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling fast food. More recently, it also offers salads with the successful expansion of McDonald's into many international markets; the company has become a symbol of globalization. In 1974, McDonalds opened its first restaurant in the Auk. Today more than 2.5 million people in this country place their trust in McDonalds everyday, trusting the company to provide them with food of a high standard, quick service and value for money.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
Appendix Current Financial Analysis Page 8 Income Statements Page 9 I. Situation Analysis Problems and Issues of Expansion Ruth’s Chris Steak House is one of the most well known and established fine dining steak houses in the U.S. Its popularity spreads across the world for serving high quality steaks and providing outstanding customer service. Ruth Fertel started the restaurant in New Orleans, LA back in 1965. Since then, the restaurant saw explosive growth in three decades from one humble restaurant to ninety-two, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the most locations in the fine dining steak house industry category beating its closest rival by nearly 30 locations.
Also, Frito-Lays has eight of the top ten selling snack chips. However, the industry is extremely competitive with over 650 new snack chip products introduced each year. Less than one percent of new products generate more than $25 million in sales in the first year. 2. What specific challenges and risks does Frito-Lay face in marketing Sun Chips and what are their implications?
In 2007, an opening in Tucson broke company records for most burgers sold in a day and week. The crowd was so large news helicopters circled overhead to film the spectacle. The chain expanded to Utah in 2008 and in 2011 the company expanded into Texas where they now have 16 locations. Today In-N-Out Burger has 281 locations and more than 18,000 employees. Analysts estimate annual revenues (2012) at more than $500 million with average revenue per location at $1.8 million which is more than double the national average.
There are over 14,000 McDonald’s locations in America alone and they made over 8.5 Billion dollars in 2013 alone. About 44% of Americans eat at McDonald’s weekly according to a survey done by StatistcBrain.com. So, he is definitely correct in the fact that when food is abundant and cheap people will eat more
On average, a burger at GBK costs nearly £8. In 2007, GBK had just 28 restaurants in the UK, most of which were located in the Greater London area. The company has already won several ‘Best Burger’ and ‘Best Eats’ awards in the capital. The management of GBK has set an objective of growth. In five years’ time they want to have 350 restaurants in the UK.