Mccafe Intro to Canada

539 Words3 Pages
Case Assignment 1 McDonalds McCafe Due: October 5 by 11:30 am It is June 2001. Mr. Ralph Sgro is evaluating the performance of McCafé in Canada and considering the future of McCafé in Canada. You are a business consultant. Mr. Sgro asks you to write a 3-page consulting report and your report should focus on one question only: Will McCafé succeed in Canada? If your answer is yes, you need to clearly justify your answer and then give suggestions on how to further improve McCafé. If you answer is no, then clearly explain why and provide suggestions on how to wind down McCafé. Mr. Sgro does not accept a report that states that McCafé will be neither a success nor a failure. If you opine that McCafé will be neither a success nor a failure, you will automatically get a zero grade for this assignment. Your consulting reports should use double-spaced lines only. A report with more than 3 pages or a report with fewer than 3 pages is regarded as unprofessional. Each page should have at least 1-inch margin on all four sides. Please use 12-point Times New Roman font only. On top of the 3-page limit, you can include (a) one title page, (b) one appendix page which includes tables or figures only, and (c) as many reference pages as you wish. An example of a reference is: Adam, J. A. 2003. Mathematics in nature: Modeling patterns in the natural world. Princeton, N.J.: Princeton University Press. Marking Notes Here are some of the criteria I will be using in order for you to understand the guidelines for a good consulting report. Form 1. Unacceptable; paper needed copy editing for spelling and/or grammar. 2. Not good; rehashed a lot of case fact. 3. Acceptable; well written and little repetition of case facts. 4. Very good; well written and well argued. Comprehensive. Content Theoretical foundation of the justifications 1. Unacceptable; your

More about Mccafe Intro to Canada

Open Document