Case Study: Marketing Strategy For Jimmy Quest

385 Words2 Pages
MARS: Marketing Management Simulation Marketing Strategy for Jimmy-Quest *Target Segments*: For our marketing strategy we will focus on 3 marketing segments. They will be the Beginner/Winner, Problem-Solver, and the Classic gamer segments. Below is a brief description of each segment and how we plan to target them: Beginner/Winner Program: By combining the beginner and winner segments we are creating a segment that represents 75% of our current sales. This program will seek to attract customers that want to play a game that is not too challenging or overwhelming, but will still provide an enjoyable experience and a psychological boost. The price tag must be set between the low to moderate price range. It must be low enough

More about Case Study: Marketing Strategy For Jimmy Quest

Open Document