Marketing - the San Francisco Auto Salon and San Francisco International Auto Show

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The San Francisco Auto Salon and San Francisco International Auto Show The consumer market and industrial market are the 2 main types of markets in today’s society. One of the largest markets, the consumer market, makes up the majority of individuals and households that purchase products, goods, and services for their personal consumption. We have chosen was to create a marketing plan for is the San Francisco Auto Salon, which is in conjunction with the San Francisco International Auto Show. The San Francisco International Auto Show has hosted this event for the past fifty-five years, which occurs over Thanksgiving weekend. The show was held at the world-renowned Moscone Center in downtown San Francisco, California. Over the years, the San Francisco International Auto show has become a traditional event for families, car enthusiast, and interested car buyers. In addition to this year’s show, San Francisco International Auto Show hosted San Francisco Auto Salon in conjunction as a one-day event. The Auto Salon was hosted a car club called Endless Projects. The event was San Francisco Auto Salon’s debut and they plan to make this an annual event in addition to expanding to other car shows outside of San Francisco International car show. In order to making both of these shows successful, much planning must take place each year in order to make a profit out of the show. Our term paper will break down the steps in developing the San Francisco Auto Salon in addition to San Francisco International Auto Show’s marketing plan. In order for this show to occur, the San Francisco International Auto show must first set a budget. The budget is broken into a 3 main areas. One of the main areas is the cost of renting out the building. The cost to rent out the Moscone center takes a large amount of revenue and must account for insurance incase of any damages or

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