History of Coca-Cola Coca-Cola, the most recognized logo in the world. The Coca-Cola Company is the largest beverage company in the world. Starting just as a thought has become an icon and a demand of consumers across the globe. Jacob’s Pharmacy, Atlanta, Georgia, was the birthplace of Coca-Cola. In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola.
Abstract This research considers The Coca-Cola Company from an investment perspective, including evaluating key ratios of the company's financial performance and its recent stock performance to consider which types of investors might find this an attractive opportunity. Coca-Cola is one of the most famous brands in the world, with a familiar red and white color scheme that is well recognized. Unlike some other powerful American brands such as Chrysler or IBM that have looked to international mergers or sell-offs in order to survive, Coca-Cola has remained an American company even as it has expanded around the globe. The Coca-Cola Company In one year, Coca-Cola will be celebrating its 125th anniversary, and as a brand, there is a lot to celebrate. Coca-Cola was invented in Atlanta, Ga. in 1886 as a combination of local pharmacist Dr. John Stith Pemberton’s unique syrup and carbonated water.
Coca Cola Case Analysis The Coca-Cola Company got its start on May 8, 1886 when John S. Pemberton created and served the drink at a downtown Atlanta, Georgia soda fountain called Jacobs’ Pharmacy. By 1892 Asa Candler had acquired personal control of the formula and patents from Mr. Pemberton and partners; allowing Mr. Candler to incorporate The Coca-Cola Company in the state of Georgia. The history section of the Coca-Cola Company website shares many factoids. Did you know that if all the CocaCola ever produced were to cascade down Niagara Falls at its normal rate of 1.6 million gallons per second, it would flow for nearly 83 hours? The main activities of the company are manufacturing the cola, marketing the brand, and distribution of the concentrate or syrups.
Coca-Cola Trademark A key factor in Coca Cola’s success is its power in the industry. Although it has major competitors such as Pepsi and Virgin Cola, it owns the vast majority of soft drink selection. The company owns Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, sprite and the sports drink Powerade. Coca-Cola Marketing Strategy Coca Cola uses many ways of marketing to make sure that the brand does well every year. These include: sales promotions, advertising and public relations.
A. EXECUTIVE SUMMARY B. SITUATION ANALYSIS HISTORY OF THE COMPANY INTERNATIONAL Coca-Cola is often referred to simply as coke .It is carbonated soft drink which is sold in the stores, restaurants and vending machines of more than 200 countries. It is produced by the coca cola company Atlanta, Georgia. The Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.
Branding is a prominent feature of the non-alcoholic beverages industry. The Coca Cola brand is one one of the most famous brands in the world. Among top 10 non-alcoholic beverage brands in the US, 5 belong to Coca Cola including the top spot. The non-alcoholic beverages segment of the commercial beverages industry is highly competitive. Coca Cola competes with major international beverage companies that, like Coca Cola, operate in multiple geographic areas, as well as numerous firms that are primarily local in operation.
He has born in Brooklyn, New york in 1953.He moved with his family into bayview Housing Society projects in Carnarsie. He attended Northern Michigan University on a football scholarship. In 1975 he graduated with Bachelor of Science degree in communication and started working as an appliance salesman for Hammarplast, a company selling European coffee makers in United States. In early 1980s, Schultz had become the sales director and noticed that more coffee was being sold to small operation in Seattle, Washington-known then as the Starbucks Coffee Tea and Spice Company-than to Macy’s. In 1982, Howard Schultz was hired as director of Retail Operation and Marketing for Starbuck, which only sold coffee beans at the time.
COCA COLA I/ Coca Cola Vietnam Background In 1886, Coca-Cola history began when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, created a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today. Coca-cola is distributed by 14 million distributors all over the world nowadays. In 1960, Coca-cola was the first time introduced in Vietnam.
The Coca-Cola Company & Macroeconomic Environment By: Chris Hatfield, Tostao Mbemba, Keith Owens, & Leonardo Pabro Submitted in Partial Fulfillment of the Course Requirements For Principles of Economics ECON-312-68729 Professor Anthony Shotwell August 18, 2013 Introduction Coca-Cola is the largest and most successful soft drink company in the world. They offer many brands that include Coca-Cola, Sprite, Fanta, and many others. Coca-Cola has established itself in more than 200 countries around the globe. There are more than 900 factories worldwide as well. In the year 2000 Coca-Cola had 72% of their income generated from countries outside the U.S. Coca-Cola takes pride in its marketing strategies and their brands.
A. Market Analysis and Porter’s 5 Forces We will conduct a situation analysis by using Porter’s Five Forces, in order to analyze the market in his globality. 1) Porter’s 5 Forces Competition Competition in the soft drink industry is fierce. It exists 4 powerful companies which are sharing the market of soft drinks: TCCC, Britvic, PepsiCo and Schweppes. Since 1886, @@the biggest one, TCCC, has patented its’ world famous produce Coca-Cola, and, for example in 2008 it generated about $31.9 billion of revenues.