Cocacola Essay

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A. EXECUTIVE SUMMARY B. SITUATION ANALYSIS HISTORY OF THE COMPANY INTERNATIONAL Coca-Cola is often referred to simply as coke .It is carbonated soft drink which is sold in the stores, restaurants and vending machines of more than 200 countries. It is produced by the coca cola company Atlanta, Georgia. The Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. COCACOLA HISTORY IN PAKISTAN The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fanta and Sprite are the brands with whom Coca-Cola is operating in Pakistan. Coca cola introduced in Pakistan in 1953, Fanta in 1965, Sprite in 1972 and Diet coke and fanta lemons in 2001.In 1996, the coca cola itself took over business operations in Pakistan & setup its 1st production plant in Karachi. The Coca-Cola System in Pakistan operates through eight bottlers, four of which are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, Multan and Lahore. The remaining two plants, independently owned, are in Rawalpindi and Peshawar. The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets. The Coca-Cola System in Pakistan employs 1,800 people working constantly for the company. Now there are 6 production units and 11 distribution units working in Pakistan providing employment to more than 6000 people. During the last two years, The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 51 years of dedicated

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