Snapple Essay

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How snapple got it's juice back - Snapple Case Study About Snapple: Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Valley Stream, New York, on Long Island in 1972. The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice."In 1980, the company introduced a line of all-natural juices with the Snapple name, which came from one of its first products, a carbonated apple juice that had a "snappy apple taste." They first started with pure fruit drinks, and would not manufacture their first tea, lemon tea, until 1987.Currently, there are four different types of Snapple: Tea (diet and regular), juice drinks, lemonade, andbottled water. Snapple's brand slogan is "Made from the best stuff on Earth." Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the "Snapple lady") answering letters from Snapple fans. The Quaker Oats Company bought Snapple for $1.7 billion in 1994 and quit using Wendy. The company ran into problems and sold it to Triarcin 1997 for $300 million. Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. It was spun off in May 2008 to its current owners. Starting in May 2009, Snapple was made with sugar, not high fructose corn syrup. However, in certain areas, the old Snapple is being sold in stores, although is becoming more and more rare. Current Scenario:  Currently, there are four different types of Snapple: Tea(diet and regular), Juice Drinks, Lemonade, and Bottled Water.  Discontinued brands: Whipper Snapple & Snapple Sodas  Discontinued flavours: Orange Ice Tea, Cactus Ice Tea, Cherry Lime Ricky and Cream Soda, Bali Blast and Apple Pie (seasonal) Juices  Snapple's brand slogan is "Made from the best stuff on Earth.”  Snapple is backed by its signature bottle and eccentric attitude  It

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