Marketing Essay on Kellog's K Special

3238 Words13 Pages
Situation Analysis/Target Market Identification Report for Kellogg’s K Special cereal. 1.0 Situation Analysis/Current Marketing Mix 2.1 Current Product From this product consumer will be able to have a healthy lifestyle. Kellogg’s K Special is especially for those who are concern about their health and nutrition. Besides that, from this product consumer also will get better understanding on how important it is to have a good balance diet. In this product the consumer will be able to see the nutrition information written on the packaging. Besides that, the packaging also contains ingredients of what the product is made of. This is important for the consumer to read before they decided to purchase the product. Thus, from the packaging the company is trying to build a relation with their consumer by writing out few words that attract the consumer to actually buy the products. The consumer will get extra services after purchasing the product. They can visit their website in order to get extra services. Kellogg’s K Special comes out with different varieties of flavours on the cereal particularly on Kellogg’s K Special which are original flavour, forest berries flavour, honey almond flavour, fruit and nut flavour and advantage special. This product is normally used by consumers who take care of their health, love to exercise and on diet. This especially targeted on women aged between 25 to 55 years old. The time taken to spend on looking at this product will no be long because it is clear from the packaging that this is targeted to certain group of consumers. Consumers will be able to purchase another product to substitute from the current product (Amy, 2012). Other brands like Nestle and Essential Waitrose are another example of product that offers the same services apart from Kellogg’s. This product has been in the market since last year which is 24th

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