In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting. You also have to know your own country’s regulations for importing various
These differences assist in making the macro-social environment operative for market segmentation. Social class and subculture can implement new insight into shared cultural values in significant units of consumers. Management for Kudler is highly aware of the great length of possibilities of targeting and possibly
When goals are supported by plans then it is possible to help the team to reach the target which is deliver quality standards to customers. We need to first break the goals into smaller achievable, measurable steps. We need the members to be clear about the actions they need to take in order to achieve the goals, the goals that involves customer service, objectives and standards has to be clear. Time frame, milestones and deadlines has to be identified. Specific roles will have to be given to individual team members and allocate resources that help goals to be achieved.
Market structures are referring to “the physical characteristics of the market within which firms interact,” (Colander, 2010). Monopolistic competitive are markets in which there are large amounts of firms selling differentiating products and there are few barriers to enter. Kudler Fine Foods falls into this category because there are numerous different grocery stores; however, they have a variety of different goods. Kudler Fine Foods would be competing against other fine food stores like Whole Foods, Trader Joes, and World Market. For Kudler Fine Foods to fall into this category means that they sell differentiating products from their competitors.
Promotion: Informs the target market about the ‘right’ product and includes selling that product through personal and mass selling. Promotion can be geared to retain current customers or acquire new ones, but is always designed to stimulate interest to the point of purchase of the ‘right’
Accurate tracking of all sales and incentives should be a must and should include a statement of any charges so that the customer is not questioning the accuracy of the system or the company’s ethics. The simple perceptions of Information Society ethics: responsibility, liability, and accountability, need to be reviewed to avoid these types of unethical decisions. Kudler Fine Foods needs to review and implement “The Golden Rule.” Train and retrain employees to follow the code of conduct that has been put into place by the company and this will gain the respect, trust, and most of all customer
Summarise what steps you will have to take to market your business. Marketing is the management process which identifies customer needs, anticipates their future needs and then goes about satisfying them profitably. Also marketing is really about getting the right product to the right people at the right price at the right time. This is important to my business because it is essential for me to get my marketing right. As a business having a right product means having something which will sell also having a competitive price for a product meaning not an overpriced
Organizational design such as geographic division, marketing and products and services help develop the overall structure. The geographic breakdown best suits the company structure because of the diversity in clients around the country. When a company is broken down into a specific region it allows each region to have a sense of independence and competitiveness with each other. Marketing departments have a specific demographic in each region to sell to. Customers have a variety of needs in different areas of the country.