Managing Waiting Lines At Diesney

596 Words3 Pages
INSERT TITLE HERE CUSTOMER NAME Course name Prof. Name Date 1. What methods does Disney employ to manage waiting lines? At Walt Disney theme parks the management team has understood that customer satisfaction is the key to success. They have also understood that among the crucial factors in losing customer satisfaction and increase customer dissatisfaction are the waiting lines. They have pioneered some very innovative ways of managing waiting lines and avoid customer dissatisfaction. One of the first tactics was to distract customers through the use of Disney characters and information sheets and videos which inform the client regarding safety measures and anticipate the content of the event. Local food and drink vendors are also another mode of distraction. They offer to client refreshing soft drinks and something to eat so that they will not focus on the time passing waiting. Another tactics is that of providing various alternatives for that category of client who are willing to pay a little more for a premium service. For example, they offer a Fast Pass service where clients can reserve in anticipation the arrival time and so will be allowed to bypass the regular waiting times using a separate entrance. This influences the shortening of the waiting lines themselves since many customers may chose this option. So, it will benefit both premium and non premium customers. Another tactics is to keep customer always informed. When you leave clients uninformed they tend to develop a sense of negative perception which influences their satisfaction level (Gomez-Mejia, 2008). At Disney they have posted signs on a clear reading position. These signs contain information regarding the waiting time required for that specific line. Thus, a client can decide whether to join the line and wait or not. An important tactics is to exceed expectations. Disney’s staff
Open Document