This paper will also determine the various roles that host governments have played as well as summarize the strategic and operational challenges that face global management for the Nike Corporation. Bill Bowerman, a track and field coach at the University of Oregon, and Phil Knight, a talented middle-distance runner from Portland, “shook hands to form Blue Ribbon Sports, pledged $500 each, and placed their first order of 300 pairs of shoes in January 1964” (Nikebiz, para. 1). In 1965, they hired their first employee, Jeff Johnson, to manage the growing requirements. In 1971, he conjured up the name Nike.
Nike’s Corporate Social Responsibility MGMT 6213 – Ethics in the Workplace Wendy Bailey / Thomas Sullivan October 30, 2011 Nike’s Corporate Social Responsibility Nike, Inc., a Fortune 500® company, is a leading producer of sporting equipment, athletic shoes, and athletic apparel. The company employs over 30,000 people worldwide with an additional 500,000 through a complex series of subcontracting agreements. Throughout its history, Nike has undergone a transformation from a competitive business seeking the lowest cost manufacturers, to one that focuses on its corporate social responsibility in every aspect of their operations. This paper will outline unethical claims against Nike, provide a defense of those claims, demonstrate Nike’s evolution, and outline a triple threat recommendation for future success. Allegations of Ethical and Corporate Social Responsibility Lapses Throughout the paper, the author outlines how Nike is sourcing its products in factories and countries where low wages, poor working conditions, and human rights problems are rampant.
NIKE Tells the World to “Just Do It” Nike is a multinational corporation that is “the leading the designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for a range of sports and fitness activities” (Datamonitor, NIKE Inc.). Nike was originally named “Blue Ribbon Sports” and was founded by a man named Phil Knight in 1963. This company changed to the name “Nike” in 1978. He began this company by selling athletic shoes from the trunk of his car (Hincker). Now, Nike offers goods that are aimed at numerous athletics, including the following: basketball, football, baseball, volleyball, soccer, track, golf, tennis, and cheer.
The chain operates throughout the United States and in Canada, home to more than 30 stores. Old Navy accounts for approximately 40 percent of The Gap, Inc.'s $15.8 billion in sales. Origins The Gap, Inc. represented one of the most impressive success stories in the history of the U.S. retail business. The clothing chain was founded by Donald G. Fisher, whose frustration at finding a pair of jeans that fit led him to open his own clothing store in 1969. Fisher, a successful real estate developer, was 40 years old when he opened the first Gap store near San Francisco State University and attracted crowds of customers a generation his junior.
Sainsbury's is a hierarchical organisation. One of Sainsbury's aims is to make shopping more quick and effortless for customers. In order to find out how this can be done the marketing and research department has to look into this case. By doing this Sainsbury's are able to meet their targets. As Sainsbury's have a hierarchical structure they are most likely to lose a lot of money because for the marketing and research and development departments to carry out their functions they would need funding from the finance department.
(New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the companies shoe sales and workforce. He has focused New Balance’s strategy on issues such as, local production, environmental sustainability, and producing high quality athletic shoes and athletic apparel. Under his leadership, New Balance has prospered even in the fact of the 2006-2008 economic crises that had a negative effect on the retail and manufacturing industries. The target markets for New Balance Minimus line was designed for the minimal runner looking for the latest cutting edge product to enhance a hyper-real sensory running experience. It gives a completely different experience for the runner by
Another external threat includes economic slowdown. The economy can play a direct role in the success of an organization, and should be monitored accordingly. Another external threat is currency changes which can affect business and sales in other countries, another area that should be monitored closely. With limitless external opportunities in markets online CanGo has room to expand in multiple markets outside of online gaming, books, and the music industries. With online market growth the opportunities for CanGo are endless, a very important factor to consider in the company’s future growth.
Converse Inc designs markets and distributes athletic footwear, apparel and accessories. Hurley International LLC designs markets and distributes action sports and youth lifestyle footwear, apparel and accessories and lastly Umbra Ltd a leading United Kingdom-based global football (soccer) brand. Employees Nike employs 38000 people globally Manufacturing Nike has
I have chosen Nikes human resource: NIKE is the world's largest seller of athletic footwear and apparel. They employ more than 33,000 people globally. Nike sell products in more than 180 countries around the globe. For company such as Nike, human resource is very important as they require the best and the most skilled full workers. There are two main activities carried by human resource in Nike.
Nike Inc. is a major publicly traded sportswear and equipment supplier based in the United States. Nike is the world’s leading supplier of athletic shoes and apparel. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike Inc. in 1978.On the other side of the coin, Adidas is the largest sportswear manufacturer in Europe and second in the world. Adidas group which consists of Reebok sportswear, Taylor- Made and Rockport. The company is based out of Germany and was founded in 1924 after WW1 by Adolf Dassler and his brother Rudolf Dassler.