Nike Business Case

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[pic] Assignment 1: Nike Case Study Marketing Management 488915 Prepared by: Table of Contents Nike – Company overview 4 Macro and market (behavioral) environment of the company 5 Nike Macro Market Conditions – PESTLE Analysis: 5 Nike Macro Market Conditions – Porters Five Forces 6 Determinants of Consumer Buying Behaviour 7 Nike - Unique Selling Proposition 8 Nike’s Marketing Mix (4Ps of Nike Inc.) 9 Product 9 Price 12 Place 13 Promotion 15 Potential future developments for the company 18 SWOT Analysis 18 Future Potential for the Company 19 Promising same quality and range worldwide - NIKEiD 19 Being a socially responsible company 19 Develop new products and apparel: 20 Target new markets 20 References: 22 Nike – Company overview Corporate Mission “To bring inspiration and innovation to every athlete in the world” Group The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc on May 30, 1978. NIKE Inc based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, Converse Inc and Hurley International LLC. Cole Haan designs markets and distributes luxury shoes, handbags, accessories and coats. Converse Inc designs markets and distributes athletic footwear, apparel and accessories. Hurley International LLC designs markets and distributes action sports and youth lifestyle footwear, apparel and accessories and lastly Umbra Ltd a leading United Kingdom-based global football (soccer) brand. Employees Nike employs 38000 people globally Manufacturing Nike has

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