Some superstores for example ASDA have a clothing section and in this case a large part of that is for school uniform. Unlike Out of town sites that sell specialist items and are far from residential areas supermarkets sell everyday items and try to be as close as possible to residential areas. 3 Out of town sites: These are usually small stores in one big building like a shopping mall. For Example BlueWater. They have
Essay 3 When businesses find ways to internalize externalities they can make more money. Discuss why shopping malls charge a low price per square meter to department stores like Galeria Kaufhof, a medium price to stores like H& M, and a high price per square meter to jewelry stores and food vendors. “Externalities are the costs or benefits that affect people who are not directly involved in the production or consumption of a good or a service.” 1Thus, externalities are not limited to the parties participating in the market i.e. to producers and consumers but also affect other people in the society. Externalities cause deadweight loss which can lead to market failure.
Even when they began to expand more rapidly, they chose to open branches in places that were more urban, but still had little competition. Usually, the new locations would only be in direct competition with only the small local bank branches who were not even offering brokerage services. They also looked to open branches in high traffic areas such as shopping malls. Edward Jones brought value to potential customers by being accessible to the common person. Edward Jones also focused on catering to all customer segments, especially the smaller customers.
However, when decentralisation occurs, urban centres suffer many negative impacts. Urbanisation is the process of inner city functions and powers dispersing and redistributing away out of city to more sparse areas, usually on rural-urban fringe. Manchester is a particular city that has both suffered from decentralisation, but has also been somewhat successful in its attempt to tackle this issue. During the 1950’s, shops located in the city centre tended to only sell high order goods such as furniture and jewelry, attracting customers from all around and from out of the city, whereas shops selling low order goods like food were found local to individual neighbor hoods. At the start of the 1970’s, shops began to move and spread away from the CBD to areas on the outskirts of the city.
Reitmans: Designed for Real Life®. Store location: Sheppard Centre, 4841 Yonge St. Unit 235 Visit time: Mar 12.2011 3:30pm Store Layout As illustrated on Page 3, the Reitmans store uses a type of store layout design called free-form layout, also known as boutique layout, which arranges fixtures and aisles asymmetrically. In this relaxed and comfortable environment, customers feel like they are at someone’s home, which facilitates shopping and browsing. In addition, the Reitmans store sacrifices some storage and display space to create the more spacious environment, which may result in the increased costs that, however, could be easily offset by increased sales and profit margins due to the customers’ feelings of being at home. Feature Areas The Reitmans store’s feature areas include windows, walls, promotional areas, freestanding fixtures and mannequins, point of sale areas and fitting room.
Explain your answer. Wal-Mart and Sears are unable to sell merchandise identical to Urban Outfitters because they mass produce there items and the clothes are often poorly made with low end quality material. They focus more on quantity instead of quality to meet the highest profitability. Urban Outfitters sell their merchandise for a higher price and sell a smaller amount of items to turn a profit; Sears and Wal-Mart must sell a significant amount more to make the same profitability. Also, Urban Outfitters makes sure they have the current trends, Sears and Wal-Mart stores are just behind the curve when it comes to fashion.
A society can be culturally diverse in many ways. An example of cultural diversity would be China town in London. This displays cultural diversity as although it a different culture to the majority, China town abides to the norms (common forms of behaviour which have been established over time and to which the majority follow as norms guide our behaviour) of the whole society whilst having a different way of life. Another example of cultural diversity is Green Street in London. This also demonstrates cultural diversity as it is one of the most popular Asian shopping destination and once again, while being different to the majority culture, Green Street still complies with the norms of the whole society.
Children are also closer to schools, parks, friends and soccer practice. Another advantage of the bigger city is the growing economy has a better job market with higher paying professional positions available. Young adults often choose to live in apartments, that are close to colleges, work, and to nightlife and entertainment catering to their interest, are all in walking distance. You will also find high-end specialty shops that cater to the wealthier spenders, and business professionals. The growing economy makes the cost of living more expensive, the overpriced houses are closer together, so you have very little yard to keep up with.
In creating a campaign to reach a companies target market, the factors that the company usually discusses to reach people are the type of commercials that will be shown, what channel the commercials will be shown on, what areas advertisements will be placed, what magazines advertisements will be placed in, and what public figures will be placed in these advertisements. In creating their target markets do some of these companies purposely market in a certain manner to make sure their clothes will look less attractive to certain races? Hollister and Against All Odds are two very popular stores found in malls across America. Though these two stores tend to be located only a few yards away from each other in most malls, when walking into each store it feels like two opposite worlds. Hollister is looked upon as “the white man’s store”, while Against All Odds is looked as “the brown man’s store”.
Farrell believes that not all shopping is a “utilitarian act” (381). He also believes that sometimes we merely shop for the joy we find while doing it. He explains how when consumers go on these “pleasure” (381) trips to the mall , they can find themselves in an explorative mode where the mall is the one helping them think about what it is they have in mind to purchase. According to Farrell, this is exactly how the malls want you to shop. They want this because it lets them define your sense of culture and courses you to make purchases based on such.