Macville Company Essay

433 Words2 Pages
Introduction MacVille Pty Ltd is a renowned Australian company performing import/export business activities for past 2years. MacVille Pty Ltd is the leading company for providing espresso coffee machines that meet the efficiency, reliability and sustainability needs of MacVille’s hospitality clients who, in turn, reward us with profits that will allow our stakeholders and the communities in which we operate to prosper in Australia. Macville Coffee plans to institute an ambitious expansion plan that will place it among the biggest espresso coffee machine makers in Australia. Following a board meeting that was attended by members of its management board, the resolution was to carry out a number of strategies that will catapult it to the upper echelons of businesses in the espresso machine industry. This ambitious plan was to be implemented within 5 years after which an implementation report was to be conducted. The plan was to be achieved based on four (4) specific objectives. These were: • To sell MacVille espresso machines in every state of Australia. The major hindrance to this plan was that whereas other states had successfully bought the machine, the Northern territory of Australia had still not warmed to the project. This objective was to be reviewed within 5 years. The successful implementation of this objective was dependant on the working relationship between Macville and Java Estates tender, which would grant the company several warehouses to enable it to stock and sell the espresso machines cheaper and faster. • To increase the company’s profit margin by 5% from the benchmark that was set in 2010. The time limit for this objective was given as 5 years for. • The company’s brand image was to be strengthened through marketing partnerships with the co-partners such as Java. The emphasis was that branding should be done through incorporating new

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