BSBITU402A Develop & use complex spreadsheets Assessment 2 Assignment 2 There are two parts to this assignment, Part A and Part B. Part A is compulsory. You must complete all tasks with Part A to be considered competent in this unit. If you wish to continue and be considered for a COMPETENT CREDIT or COMPETENT DISTINCTION you must complete Part B. Portfolio Task Compulsory Weighting Minimum Marks Required to achieve Competency 8 marks 26 marks 16 marks Part A, Task 1 Part A, Task 2 Part A, Task 3 Part B, Task 1 Part B, Task 2 TOTAL Yes Yes Yes No No 10 marks 30 marks 20 marks 35 marks 5 marks 100 marks 50 marks 2 LA014027, Assessment 2 – BSBITU402A – Develop and use complex spreadsheets ©New South Wales, Department of Education and Training 2011 Version 1, March 2011 Part A: What you have to do You are required to submit a portfolio of 3 tasks that demonstrates your ability to produce a variety of complex spreadsheets.
P3 - Explain the role of advertising agencies in the development of a successful promotional campaign. Section 1 Within this task I will explain the role of advertising agencies and the services that they offer. The Marmite campaign, by DDB London, two TV ads which featured fictional political parties named the Love Party and the Hate Party, each either praising or attacking Marmite in a continuation of the brand's ongoing 'Love it or hate it' positioning. DDB had also worked on a campaign for John Lewis in the past for the Christmas advertisements. The ‘Love it and Hate it’ campaign included radio, TV, poster and press ads in 2010 which as the above-the-line campaign.
All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering ,on sistent uniform message. Draft a 200- to 300-word response answering the following questions: How does an organization establish an IMC plan? What are some of the different stages a company goes through when developing itsIMCstrategy? Post your response as an attachment in the Assignments link of the ecampus MKT 230 week8 Assignment Sales Promotion Techniques Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques: Discounts and deals Increasing industry visibility Price-based consumer ales promotions Attention-getting consumer sales promotions Format your paper according to APA standards.
Extract 6 – 9 key points to restate that you most want reader to remember n. 2 – 3 points from individual performance appraisal o. 2 – 3 points from team performance appraisal p. 2 – 3 points from succession planning 8. Recommend implementation steps of key points (assume Board & CEO approval) q. Steps to implement individual performance appraisal key points r. Steps to implement team performance appraisal key points s. Steps to implement succession planning key points (possible combination of steps for a, b, and/or c) E. Presenter notes / format options 9. PowerPoint t. Slides – brief, concise, crisp, main
Utilising the APS framework in formulating ideas and legal parameters. Ensuring that all parties involved had definition and clarity regarding their roles. In addition, careful monitoring and managing the schedule and providing feedback through survey evaluation to determine the success/failure of project. Word Count 2, 199 References Lampeter University Of Wales Lampeter ‘Certificate in Intergenerational Practice’ Voluntary Sector Studies 2007 Delroy Fletcher, January 2004 ‘Reducing Re-offending the Enterprise Option’Study Commissioned by the Small business Service, Centre for Regional Economic and Social Economics www.bis.gov.uk/files/file38350.pdf 1.1,-1.4,2.1 -2.6. Beth Johnson Foundation (2000) Approved Provider Standard for Organisations Providing Intergenerational Projects or Programmes.
AXE is a body spray that is heavily advertised in today’s society. We have all heard the phrase, “sex sells,” and undoubtedly seen it work. Axe body spray has become an object that exemplifies sex to young adult males and creates a sense of confidence to those that use the product. "Axe is all about being a guy's wingman and helping him as he navigates the mating game," said Mike Dwyer, a marketing director at Unilever (Newman). The advertisement for this analysis is one that tries to sell a body fragrance from AXE called dark temptation.
Herein, includes identifying the areas of purchasing the business in which negotiating with the seller, and an overview of the Gentlemen’s Top Option business explaining the advantages and disadvantages associated with purchasing the business rather than starting a new business within the same industry. Business Model and Necessary Training Gentlemen’s Top Option was established in 1996 and incorporated in Vermont, providing the finest in men salon services; which happens to be a part of their business model. In order for a business to achieve such services, the entrepreneur must understand the importance of a mission statement along with setting a healthy foundation of core values. As a growing business, GTO understands the importance of fostering customer loyalty and earning customer respect through exceptional communication, attention and customer service. GTO has also promised the customers their own uniquely run salon, with
The producers of Old Spice advertising utilize many rhetorical tools to make successful ads. In Old Spice’s Odor Blocker advertisement with Terry Crews, the rhetorical tools they use throughout help to sell the product, but also in a way distracts the viewers from what the product really does. Terry Crews, former NFL linebacker, now comedic actor, is used for this commercial to represent the hot, masculine image which Old Spice
At last, we conclude some advice for Fred to make a decision. TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 4 1.1 Background of Project 4 1.2 Objective 5 1.3 Methodology 6 1.4 Project Outline 6 CHAPTER 2 Complete Analysis of Fred’s Decision 7 2.1 Assumptions 7 2.2 Building Model for Fred’s Decision 7 2.2.1 Influence Diagram 7 2.2.2 Decision Tree 8 2.3 Base Value Set of Assumptions 9 2.3.1 Solving Decision Tree 9 2.3.2 Risk Profiles for Every Possible Result 9 2.4 High Value Set of Assumptions 11 2.4.1 Solving Decision Tree 11 2.4.2 Risk Profiles for Every Possible Result 11 2.5 Low Value Set of Assumptions 12 2.5.1 Solving Decision Tree 12 2.5.2 Risk Profiles for Every Possible Result 13 CHAPTER 3 Sensitivity Analysis 14 3.1 Base Value Assumptions 14 3.2 Sensitivity Analysis 14 3.2.1 Interest Rate Used to Calculate Net Present Value 14 3.2.2 Legal Fees 18 3.2.3 Eventual Price of PI’s Stock 19 3.2.3.1 Eventual Price of PI’s Stock if Project Succeeds 20
Brand Management Table of Contents 1 Introduction 1 2 Situation Analysis 1 2.1 Point of View 1 2.1.1 The Body Shop 1 2.1.2 United Colors of Benetton 1 2.1.3 Proctor & Gamble 2 2.2 Positioning Statements 2 2.2.1 First positioning statement 2 2.2.2 Second positioning statement 2 2.3 Brand Pyramid 2 3 Insights and implications 3 3.1 Risks 3 3.2 Brand Management 4 4 Co-created brand meaning 4 4.1 Five Guidelines 5 References 6 Introduction This case analysis will be based on the article Dove: The Evolution of a Brand. The analysis will be structured in three parts. The first part describes the situation by discussing how Dove’s point of view and positioning statement have evolved. It also includes a brand pyramid to give the analysis more depth. In the second part,the implications in form of risks and changes in brand management will be presented.