Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
SWOT Analysis Strengths The internal assessment of an organization begins by identifying the company’s strengths. A company has a competitive advantage over rivals when it is able to implement value-creating strategies using its own resources, capabilities, and core competencies. Ralph Lauren has successfully aligned their core competencies in order to meet demands from their customers and maintain a sustainable competitive advantage over competitors. Distinct Image and High Brand Recognition: Ralph Lauren is one of the most recognized brands in the world due to its premium product lines. With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings.
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
Through professional lines such as Wella, L’Oreal and Schwarzkopf, along with our outside sales consultants generate up to 9,000 sales of exclusive to Alan Howards professional branded products such as Matrix, Joico, Fudge, St Tropez and more targeted for professional and salon use also for salon to retail to customers and for retailers to sell to general public. Our mission here at Alan Howards is to provide the best products on the market to help with whatever women and men are looking for and make them feel beautiful, it is also our goal to be the leading wholesaler in the UK providing the best quality and prices and the best customer service
UMUC Haircuts will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide exceptional customer service, invest heavily in customer satisfaction to enhance the client experience, keep the Salon upbeat, spotlessly clean and well maintained, and enhance it by adding in up to date and efficient services. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different hair products and a new salon to choose from and typically choose a salon based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy.
I chose to research a business by the name of Extendicare. This facility is a profitable organization that is ran by many different locations but under the same corporation. As the Extendicare website stated “Success means achieving profitable growth over the long term to create value for our unit holders.” [http://www.extendicare.com/core_values.aspx] Extendicare is a nursing home and a rehabilitations center for both young and old people throughout the United States. Their mission is to keep the resident or client as happy, comfortable, and safe as possible. The corporate company is a team playing company, as far as working together as a team to make the business work.
One of the most effective ways Nike was able to create a loyal brand buyer out of me was to let us “test drive” the products. Throughout my time with the store I received different Nike shoes, among other brands, to wear and sell. Being able to wear the different shoes, I was able to better understand the benefits of the different types of shoes, and why Nike is so popular. Nike has a memorable slogan of “Just do it” and the swoosh logo, which most people would be able to recognize. Nike sells quality athletic shoes and workout accessories; the packaging for Nike products can vary, due to the wide range of products offered.
The continuous business cycle began with the customer and good communication between store managers and headquarter. Store managers are able to express their advice, suggestion and even critique through retailers’ experiences with customers. Design team constantly follows what the customers want and this allows Zara to be in the forefront of latest fashion trends. For that reason there is not outsourcing of the manufacturing. (2) Their lead time lasts only a few weeks thanks to their rapid production capabilities and this is a key differentiator compared to other apparel retailers.
SWOT Analysis Strengths: New Balance offers a wide array of performance shoes, apparel, and accessories that offer great style, support, and function for consumers. In addition to product differentiation, New Balance has strong brand recognition in due to their sustained history of success under the Davises in their industry. New Balance has numerous strong operational partnerships with retail stores as well as online stores that allow them to distribute there products effectively. Finally with the adoption of NB2E program, New Balance has been able to enhance their manufacturing process as well as effectively get products to their consumers in more timely and efficient manner. Weaknesses: Although New Balance does service many international markets they lag behind most of their competitors in international sales.
Curley has created a large client following through hard work and dedication. Curley, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth. To achieve our objectives, Trend Setters is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company,