Ifsm 300 Essay

2145 WordsMay 3, 20159 Pages
Case Study, Study 2: Business Process Analysis and Functional Requirements Quinston B. Barfield University of Maryland University College IFSM 300 Instructor: Brad White Abstract UMUC Haircuts has been in business since 1995 and has always been the communities reliable source for grooming and keeping customers with a neat appearance. With new competition "Hair Cuttery", soon to open within 5 miles its crucial to maintain current customers and also find a way to ensure growth for new customers. With modern technology the owner of UMUC Haircuts is worried about appointment scheduling. Most hair salons maintain a manual calendar, but with a little IT support and a great website, her worry for appointment bookings will be no more. UMUC Haircuts will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide exceptional customer service, invest heavily in customer satisfaction to enhance the client experience, keep the Salon upbeat, spotlessly clean and well maintained, and enhance it by adding in up to date and efficient services. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different hair products and a new salon to choose from and typically choose a salon based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy. Supplier Power: Supplier power is high since the UMUC Haircuts will be changing its strategy to focus on elite clientele. Procuring only the best products available by demand of the customer will be a key part of the new business strategy and will have a positive impact on the business. Threat of Substitute Products or Services: The threat of substitute products is high

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